Imagine buying a winter coat in...winter! It could actually happen, if a group of designers and retailers rebelling against the old system have anything to do with it -nyti.ms/2SYCUvQ
@VVFriedman Does this take count of what would happen with the clothes cycle in the Southern Hemisphere?
@VVFriedman @nytimes What a novel idea ... and to sell bathing suits when it’s hot outside?
@VVFriedman I really hope this happens. the old way made absolutely no sense.
@VVFriedman @nytimes Back in the 80s and 90s (before they moved overseas) my dad worked shipping and receiving for a coat manufacturer. He usually got laid off right around Thanksgiving every year and didn’t go back until February or March.
@VVFriedman Ohhh no, It is going to affect sales and discounts.
@VVFriedman Old players playing by old rules. Nice to see the industry finally taking the logical right steps forward.
@VVFriedman Can someone educate me what would be the consequence if a brand decided to go off calendar in showing , selling? Would a brand get punished? What will be the punishment?