I know everyone is playing fantasy fashion trying to find jobs for Alessandro Michele, Sarah Burton and Pierpaolo Piccioli right now, but you also need to consider the possibility that the trend is toward the younger (cheaper) generation....
I’ve been watching the wonderful apple drama “The New Look” about Christian Dior. It presents all the reasons to resuscitate fashion after the destruction, horror and tragedy of World War II. The attempts succeeded. Given the turmoil that we are going through right now with wars on two fronts I think there will be a renaissance when it’s over. We will seek formal painstaking beautiful fashion again as a new beginning. The money for couture is still out there as is the aspiration.
@VVFriedman You're right, the trend is clearly to hire the 2nd in command from a well known brand. I don't think this trend will end anytime soon unless several of them underperform drastically.
@VVFriedman Hmm not when Couture collections are on the board. Sarah by far has the entire facet of the design game commanded.
@VVFriedman Totally only these Houses need to exist and set the trends for the cheaper ones
@VVFriedman True. Unless you are Chanel, Armani or JPG with a high level in atelier knowledge & a certain idea of classicism in couture
@VVFriedman The designer hamster wheel is leading to burn out. Too many collections, too many seasons, too much pressure to create the “it” bag and please the shareholders. The younger generation will just crank out product to meet the numbers if they’re not careful.
@VVFriedman said as much under one of Amy Odell's substack posts. The market, at large, is not looking for visionary CDs. It's looking for competent marketers/merchandisers that will cost less and act more corporate-ish. Not what I would recommend but that's it.