š Finally, a private place where manufacturers and brands can collaborate in peace (built on Slack). Come join us (itās free!)vendor.community SlackJoined March 2020
Facebook, Google and Twitter are seeing ad prices drop precipitously as companies in travel, entertainment and physical retail freeze spending.
Companies in e-commerce are seeing their usage increase and are able to buy up ads at a discount.
cnbc.com/2020/04/19/as-ā¦
Our mission is to help customers see and understand their business so they can work together to make improvements. Now, more than ever, we hope our platform can help teams collaborate and improve the systems and processes that support their businesses, even while they are apart.
Our mission is to help customers see and understand their business so they can work together to make improvements. Now, more than ever, we hope our platform can help teams collaborate and improve the systems and processes that support their businesses, even while they are apart.
One of the things I experienced and still to this day appreciate is the ability to work with people totally out of my āwheelhouseā.
When I was at @speakcreative I met @EliBrumley, @parkeragee and @kavun.
Eli was a designer, Kevin was a dev and Parker was... well, both (lol)
With each of my clients, Iām working directly with my ad designer to make new creatives for the ad accounts each week. Having great new creatives to rotate in the account each week has been the main reason I can lower CPAās and scale my clients!
My typical Facebook ad budget split:
70% Prospecting (Cold Audience)
30% Remarketing (Warm/Hot Audiences)
ā Always exclude your remarketing from prospecting ad sets
ā Know your time lag to purchase to determine remarketing window
ā Leverage broad audiences / interest expansion
How do I reconcile these charitable donations with some of these same brands furloughing employees, laying off staff, and cutting pay?
glamour.com/story/brands-gā¦
Thereās many advantages of working with a freelancer vs an agency for paid social. After working for two years in management at an agency, it became so clear that the agency model is broken.
Now that Iāve been freelance for a few months now, hereās my observations:
Launched @VendorComm just now - brand new Slack group. Looking to connect with fellow eCommerce agencies and brands during this #socialdistancing era.
Join us: vendor.community
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