Visual Logic @VisualLogicUX

Design-driven product strategy for complex software. We help teams align, simplify, and build tools people actually want to use. visuallogic.com Joined September 2011

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Visual Logic @VisualLogicUX

22 hours ago

Some teams burn out not because they lack ideas, but because they never create space for how ideas move. Spaces for both generators and synthesizers are essential. But the magic isn’t in having them; it’s in making room for each mode. 🎧 Read or listen to the full episode on…

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Visual Logic @VisualLogicUX

4 days ago

The “One Less Click” Rule Every extra click is a tiny tax on attention. A good exercise: take your flow and ask, “Where can I remove one step without losing clarity?” - Can that tooltip live inside the button? - Can that confirmation be inline, instead of a whole screen? - Can…

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Visual Logic @VisualLogicUX

5 days ago

Here’s one way to spot weak UX writing: Read the interface text out loud. - If it sounds like a lawyer wrote it, users won’t trust it. - If it sounds like a marketer wrote it, users won’t believe it. - If it sounds like a human explaining something quickly, you’re on the right…

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Visual Logic @VisualLogicUX

6 days ago

If your prototype takes 10 steps to explain, it’s not ready. Good design speaks on its own. The rule of thumb we use: - Can someone new navigate it in 30 seconds? - Can they guess the next step without you prompting? - Do they understand the action they just took? If not, keep…

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Visual Logic @VisualLogicUX

6 days ago

What’s harder: shipping a week late, or rebuilding trust after a bad launch? Rushing to ship might win you time in the short term. But a single bad experience can take years to repair. 🎧 Listen or read episode 7 of the Human's First Podcast 👉 visuallogic.com/podcast/demyst……

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Visual Logic @VisualLogicUX

7 days ago

We treat friction like it’s always bad. Slow load times, clunky flows, too many steps; yes, that kind of friction kills trust. But there’s another kind: intentional friction. Examples include: - Asking a doctor to pause and confirm before prescribing. - Making a soldier…

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Visual Logic @VisualLogicUX

a week ago

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Visual Logic @VisualLogicUX

a week ago

High-trust teams don’t avoid conflict. They argue, debate, and challenge, because trust is the glue that makes friction productive. It’s what lets a room full of smart people push hard, disagree openly, and still walk out aligned. Without it, every disagreement turns…

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Visual Logic @VisualLogicUX

2 weeks ago

We’ve all been in the meeting where it feels like “my way vs your way.” The truth is, most product fights aren’t about right or wrong. They’re about whether we’re making a local decision for speed, or a global one for scale. When teams share that language, the conversation…

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Visual Logic @VisualLogicUX

2 weeks ago

We work in defense because the stakes are real. The blockers are not passion or talent, they are access, security, and scale. What we see on the ground: - User feedback is sparse, indirect, and lacking context. - Products are capability-driven, relying heavily on training to…

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Visual Logic @VisualLogicUX

2 weeks ago

UX ≠ UI. Here’s the breakdown. 🎧 Listen or read episode 14 of the Human's First Podcast 👉 visuallogic.com/podcast/ux-at-…

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Visual Logic @VisualLogicUX

2 weeks ago

The worst user experiences happen when the engineering model leaks through. 🚨🎧 Listen now: vlgux.com/podcast/three-… #ProductDesign #UX

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Visual Logic @VisualLogicUX

2 weeks ago

MVPs should move teams forward, not cut capability. They fail when there is no shared vision, iteration is underfunded, and agile loops chase small fixes. This article shows a three-track model (strategy, delivery, continuous improvement) that ties every sprint and all user…

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Visual Logic @VisualLogicUX

2 weeks ago

You are paying interest on training debt. Every time a workflow relies on tribal knowledge, a binder video, or the one expert on call, the debt grows. The interest shows up as rework, floor support, escalations, overtime, and stalled adoption. We see it in defense, healthcare,…

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Visual Logic @VisualLogicUX

3 weeks ago

In UX, we talk a lot about flows, journeys, and “delight.” But there’s a layer we rarely name: the tempo of interaction. Tempo is how fast or slow a product lets you move. - Banking apps often slow you down (extra confirmations, deliberate friction) because mistakes are costly.…

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Visual Logic @VisualLogicUX

4 weeks ago

We ship stronger products when we pair two minds. Generators pull us toward what is possible. Synthesizers pull us toward what is real. Most teams fail by over-indexing on one. In Episode 11 of Humans First, we show how to staff, time, and manage that tension so ideas become…

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Visual Logic @VisualLogicUX

4 weeks ago

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Visual Logic @VisualLogicUX

4 weeks ago

Feature-chasing feels productive, but it keeps teams stuck in reaction mode. Always adding, never leading. The strongest products win because they deliver the right experience at the right time .Releasing the lesser product is often the smarter play. It creates space to shape a…

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Visual Logic @VisualLogicUX

4 weeks ago

We see the same failure pattern in complex products, from missile defense to banking software to hospital systems. You have three models in play, and they rarely line up: - Engineering model, how it actually works - User model, how people think it works - Design model, how we…

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Visual Logic @VisualLogicUX

4 weeks ago

Financial apps were meant to simplify money. Instead, they fractured it. The average person has 14 money apps on their phone, each offering convenience in isolation, but chaos in aggregate. Real UX progress in financial services won’t come from adding more features. It will…