Visual Logic @VisualLogicUX

Design-driven product strategy for complex software. We help teams align, simplify, and build tools people actually want to use. visuallogic.com Joined September 2011

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Visual Logic @VisualLogicUX

2 days ago

We ship stronger products when we pair two minds. Generators pull us toward what is possible. Synthesizers pull us toward what is real. Most teams fail by over-indexing on one. In Episode 11 of Humans First, we show how to staff, time, and manage that tension so ideas become…

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Visual Logic @VisualLogicUX

2 days ago

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Visual Logic @VisualLogicUX

3 days ago

Feature-chasing feels productive, but it keeps teams stuck in reaction mode. Always adding, never leading. The strongest products win because they deliver the right experience at the right time .Releasing the lesser product is often the smarter play. It creates space to shape a…

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Visual Logic @VisualLogicUX

4 days ago

We see the same failure pattern in complex products, from missile defense to banking software to hospital systems. You have three models in play, and they rarely line up: - Engineering model, how it actually works - User model, how people think it works - Design model, how we…

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Visual Logic @VisualLogicUX

5 days ago

Financial apps were meant to simplify money. Instead, they fractured it. The average person has 14 money apps on their phone, each offering convenience in isolation, but chaos in aggregate. Real UX progress in financial services won’t come from adding more features. It will…

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Visual Logic @VisualLogicUX

6 days ago

Hiring for UX means protecting the integrity of your product. Every designer you add will either multiply your team’s clarity or quietly erode it. Too many teams optimize for credentials, tools, and polished portfolios. What gets missed are the harder traits to measure: - The…

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Visual Logic @VisualLogicUX

6 days ago

Asking “How long will UX take?” misses the point. The real question is: How much risk are you willing to put on your users? Short timelines shift complexity onto them, which leads to inefficiency, errors, or even harm. UX isn’t a box to check, it’s the process of engineering…

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Visual Logic @VisualLogicUX

a week ago

Design divorced from business is decoration. Business divorced from design is blind. At scale, neither survives. If design leaders want influence, we have to speak the language of outcomes: revenue impact, retention, cost savings, market share. If business leaders want…

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Visual Logic @VisualLogicUX

a week ago

"I’m the one with the red marker, writing down decisions so we don’t start over every day." Some of us synthesize. Others generate. Both are essential. 🎯🎙️ visuallogic.com/podcast/the-cr… #UX #Leadership #Collaboration

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Visual Logic @VisualLogicUX

2 weeks ago

Collecting data isn’t the problem. Connecting it to human behavior is. Organizations are drowning in data. Clickstreams. Surveys. Support tickets. Analytics dashboards. Yet bad experiences still dominate, because raw information is not knowledge until it’s mapped to human…

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Visual Logic @VisualLogicUX

2 weeks ago

Some teams think design is about removing friction. And while removing friction is great, it isn’t the enemy. Anxiety is. - A defense analyst hesitating to submit a critical report. - A farmer second-guessing a million-dollar crop contract. - A patient pausing before confirming…

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Visual Logic @VisualLogicUX

2 weeks ago

Most companies think UX is the visual design of a product. They’re wrong. The visual design is the easy part. The hard part is understanding humans, systems, and environments well enough to design the right thing in the first place. #UXStrategy #HumansFirst #EnterpriseDesign…

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Visual Logic @VisualLogicUX

2 weeks ago

You can tell if a client is ready for user research in the first five minutes. Just suggest 10 interviews, and watch the room. - Do they light up with curiosity? - Or do they shift in their chairs, ask about cost, and dread the delay? That reaction is your early fingerprint. It…

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Visual Logic @VisualLogicUX

2 weeks ago

Most teams underbudget UX. They think it’s $25K for a quick UI cleanup. In reality, the range spans from $25K to $6M, depending on how deep you go: $25K–$100K → quick wins, concept designs, early buy-in $200K–$600K → full product redesigns with research + strategy $500K–$2M+…