WilyFish @WilyFishLab

Welcome to WilyFish the premier trademark brand management tool! Joined July 2020

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WilyFish @WilyFishLab

5 years ago

Even the big players can have a sense of humor! ow.ly/zOiv50BDSsa

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With popularity of Chrome Hearts brand and its luxury brand image, cheap knockoffs are a problem. Chrome Hearts goes after Macy's, J.C. Penny and Sears for diluting their mark. What strategies could companies like this use to keep their mark protected? ow.ly/I4Qn50BDSqF

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WilyFish @WilyFishLab

5 years ago

When does it make sense to become an S corp? The extra hoops may be worth it come tax time. ow.ly/fUg450BDSpU

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WilyFish @WilyFishLab

5 years ago

China is clamping down on infringement issues. Higher penalties will be enforced as well as powers of decision given to the people's courts. Will this foster a stronger relationship with the US in dealing with pirates? ow.ly/uRyj50Bwc02

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WilyFish @WilyFishLab

5 years ago

Even when a manufacturer gives consent to sell trademarked goods there can still be infringement. ow.ly/oWj450BwbXZ

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WilyFish @WilyFishLab

5 years ago

Mark Kohler, author of "What Your CPA Isn't Telling You: Life Changing Tax Strategies", goes over some helpful tax tips for the end of the year. Be prepared ahead of time! ow.ly/nbAJ50BwbXI

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WilyFish @WilyFishLab

5 years ago

For downloading 14,000 files belonging to Google and using them to develop his own technology , Anthony Levandowski will get 18 months in prison, a $700,000 fine, and Google will receive .034% of Uber's equity. Do you think the punishment fits the crime? ow.ly/Z8hS50BwbWf

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WilyFish @WilyFishLab

5 years ago

"Reelz has 50 million US cable viewers. It reaches millions more through platforms including streaming, on-demand, and over-the-top services " Is a content provider a close enough match to a video editing function of a social media app to warrant a case? ow.ly/ddZ250BwbR4

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WilyFish @WilyFishLab

5 years ago

Brand dilution: It's not just the result of unsuccessful products like Harley Davidson's Eu d'Toilette. Clear Pepsi sold well but its novelty wound up being the only thing appealing about it. When is it worth the risk to expand your market? ow.ly/Pw4O50BpzXR

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WilyFish @WilyFishLab

5 years ago

Concerns of US intelligence agencies over reach of surveillance have affected the Privacy Shield framework, which provided a critical and lawful method for transferring personal data from the EU to the US digitally. What will this mean for your business? ow.ly/mBSa50BpzXx

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WilyFish @WilyFishLab

5 years ago

The Court of appeals for the 9th Circuit uses the "extrinsic test” to dismiss Calrla Masterson's copyright infringement case against Disney. Is it OK to use a logic map rather then hear from experts in cases like this? ow.ly/LNov50BpzX4

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WilyFish @WilyFishLab

5 years ago

A fresh review of a complete branding strategy for 2020. Go into all the little details - like why brand propositions are important. Everything matters: How you say things. How people communicate about your brand. Cover every base with this guide. ow.ly/zy0R50BpzUU

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WilyFish @WilyFishLab

5 years ago

Can a dissent from a denial of en Banc rehearing affect the Supreme Court's likelihood it will grant a review? ow.ly/SRWo50BpzUq

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WilyFish @WilyFishLab

5 years ago

Triller who was just acquired by Proxima Media might be riding the waves of Tik Tok's possible ban in the USA. The company just filed suit against Tik Tok for willful infringement of their technologies. Is it a clear violation or are they red herrings? ow.ly/tmQc50BnKCc

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WilyFish @WilyFishLab

5 years ago

The opposite of brand dilution is brand differentiation. How do you walk that fine line of being different but also relevant? When is the risk of standing out worth the reward? ow.ly/C3HQ50BmCu3

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WilyFish @WilyFishLab

5 years ago

A document translated from Italian causes a dispute in the wording of the US patent. What is a "half-liquid"? and why does it matter? ow.ly/RJAS50BlzKX

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WilyFish @WilyFishLab

5 years ago

Word to the wise: Don't tell the world in a documentary how you hid assets to avoid sanctions from an infringement case. ow.ly/5UY150BklKc

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WilyFish @WilyFishLab

5 years ago

It takes time and effort, and consistency as well. What are the things you see as essential to a good content creator? ow.ly/ocMk50BjwAy

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WilyFish @WilyFishLab

5 years ago

Amazon has said it has no way of stopping trademark infringements on its platform. This means that the burden of safeguarding your IP is on you. How will you implement a plan to keep this problem under control? ow.ly/M4ls50Bd6pj

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WilyFish @WilyFishLab

5 years ago

Patents on fruit can help breeders recoup high costs of developing varieties. Trademarks can also be help farmers that use brand loyalty to secure an income. At what point does the right to propagate that which now exists in nature freely come into play? ow.ly/rEkg50Bd6jC