WorkMagic @WorkMagic_io
We help e-commerce brands measure and optimize for incremental impact. workmagic.io Joined November 2023-
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🚀 Big news: On Oct 1st, Axon by @AppLovin opens to new advertisers — but it’s referral-only. (Yes, we’ve got codes 😉) Why we’re excited: brands like @immieats have seen a 9.8% incremental lift on Amazon and Shopify combined. What’s new: • Referral only → grab a code from…
📢 GROW NY DAY 1 is here! Excited to have our CEO Frank Yang on stage alongside two amazing guests: ✨ @sibjeet (CPO & Co-founder, @officebybranch) ✨ Robert Varon (Director of Marketing, @jcdenimbrand) They’ll be diving into the holy trinity of measurement — how…
Your TikTok ads are driving way more sales than you think. You just can't see them in your dashboard. WorkMagic just dropped data from 100+ incrementality tests that proves what we've all suspected. 1 in 3 sales from your TikTok ads happen on Amazon. Not your website. Someone…
One of the biggest blind spots for DTC brands right now? Especially after spending the last 48ish hours with founders and Marketings Leads Halo Effect of your overall paid media spend. We had a great debate about this on stage actually. Here’s how it happens: Most of the time,…
The WorkMagic team is all systems GROW 🚀 We’re heading to GROW NY this week — ready to share what we’ve learned from running hundreds of incrementality tests and trade ideas on smarter measurement. ✅ Catch our CEO Frank Yang on stage with @officebybranch and @jcdenimbrand ✅…
The WorkMagic team is heading to GROW NY next week! WorkMagic CEO Frank Yang will be joined by @sibjeet of @officebybranch and Robert Varon of @jcdenimbrand to talk about how they've triangulated growth with incrementality, MMM and attribution.
We're headed to GROW next week! Our team will be sharing how brands are using incrementality testing to cut through the noise and make smarter spend decisions. Need a ticket 🎟️? Grab one in the comments
Over the past six months, we've run 100+ incrementality tests with brands like True Classic, Liquid I.V., and DRMTLGY. Today, we’re releasing a report on the incrementality of TikTok Ads. Here are some of the top findings from the report: - 1 in 3 TikTok Ad incremental sales…
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Brian Plant @Brian__Plant
182 Followers 630 Following Incrementality for DTC | Head of Growth Marketing @WorkMagic_io | Previous B2C Performance Marketer Raised on Power Editor
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182 Followers 630 Following Incrementality for DTC | Head of Growth Marketing @WorkMagic_io | Previous B2C Performance Marketer Raised on Power Editor
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