YLabs Digital | AI & Marketing for YMCAs @YLabsDigital
Helping YMCAs grow with AI, SEO, GEO, & digital marketing. Websites, automation & chatbots built for impact. Let’s make digital work for YMCAs!ylabsdigital.com Austin, TXJoined February 2025
@GreaterProvYMCA Homework first, then swim and play is exactly what a working parent wants to hear. Love that the member savings are right up front too.
@dan_kabakov Good catch. Worth a look for any YMCA running an Ad Grant. Those ads should be sending families to membership, camp and child care, and a setting nobody chose is the last thing you want deciding where they show up.
@alexgroberman Same goes for YMCAs. When a parent asks AI about after-school care or swim lessons near them, the answer can only be as good as what the Y's own site spells out. Hours, prices and program details buried in a PDF don't help anyone.
57% of American adults under 50 use ChatGPT. Ages 50 and up, 28%. (Pew Research)
That's the age of most parents signing kids up for swim lessons, camp and child care.
They're asking AI where to go. Your Y should be the answer. #YMCA
When Google shows an AI summary, people end their browsing session 26% of the time. Without one, 16%. (Pew Research)
For a lot of families, that summary is the last thing they read about your Y.
Make sure it gets the hours, prices and programs right.
About a quarter of American adults now use an AI chatbot every day. (Pew Research)
That's a lot of people asking where to swim, where to send the kids to camp, and which gym has child care.
The Ys that win will know what those chatbots say about them.
#YMCA
Nearly 80% of ChatGPT conversations are practical help, looking up info, or writing. (NBER)
"Gym near me with a pool and child care for a 4 year old" is one of those.
The Y that answers it clearly gets the member.
Google's AI Overviews has over 2 billion monthly users. (Google)
Most Y websites were built for a different internet.
The Ys that win will know what AI says about them and fix the gaps first.
Google's AI now answers the question your future member asked.
They click a link inside that answer 1% of the time. (Pew Research)
The answer is the visit now.
Your Y is either in it or it isn't.
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