Sponsored Disclosure @YTAdDisclosure
Tweeting out unclear disclosure of sponsored content on YouTube. Guides to clear disclosure: UK: https://t.co/NnIzZYMo4r US: https://t.co/TdpRszSIgT ftc.gov/system/files/d… Worldwide Joined June 2016-
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.@veritasium a good way to make it more clear to viewers is to simply put '#AD' in the title. In future, clear verbal disclosure also helps.
Unclear disclosure in @veritasium video - Only small 'Includes Paid Promotion' and text in description. youtu.be/WBjY3QGNdAw
.@UnboxTherapy a good way to disclose in future would be to simply add '#AD' to the title and verbally state 'This is a sponsored video'.
.@UnboxTherapy 'Includes Paid Promotion' also appears briefly at bottom left, but is easy to miss. Also impossible to know before clicking.
Unclear disclosure in @UnboxTherapy video - Only clear sponsorship disclosure hidden at bottom of description. youtu.be/xsp92m9hio0
Electronic Arts is demanding greater transparency from YouTubers and other "influencers." bit.ly/2giXd6C
That would be considered appropriate disclosure! x.com/mattsinaplays/…
Got any reports of this happening? Let us know! x.com/dannerdcubed/s…
Clear disclosure like this from @hat_films is the gold standard on YouTube. It's the standard we hold all other sponsored videos to.
Great example of clear disclosure in @hat_films video - 'AD' in title/thumbnail, and verbally at the start of video. youtu.be/b8ittLna1pU
.@MrMuselk a good way to do this is to simply put 'AD' in the video title, or verbally say at the start of the video that it's sponsored.
.@MrMuselk it's important to make the fact it's as ad unavoidable, to both abide by FTC guidelines, and be ethical. ftc.gov/system/files/d…
Unclear disclosure in @MrMuselk video - Hidden at bottom of description, and 3s of east to miss text at video start. youtu.be/y_pgjgdm7tE
Extremely helpful breakdown from ASA re what counts as an 'ad' for disclosure purposes goo.gl/1Hcl06
If you have any examples of unclear disclosure to report, feel free to send us a DM!
CMA acts to prevent misleading online practices tinyurl.com/zmkyrpq #online #reviews
.@CMAgovUK crack down on undisclosed advertising. See our short guide on the CAP ad rules ow.ly/Yiv63038phr.
.@tldtoday it's also important to make sure you're adibing by FTC law on the matter: ftc.gov/system/files/d…
.@tldtoday a good way to make it clear to viewers is to put 'AD" in the title and thumbnail, so people are aware before clicking!
Unclear disclosure in @tldtoday video - Only disclosure verbally 30 seconds into the video. youtu.be/jvl_SAgWYBw
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@YTAdDisclosure I spoke to Vsauce about this, disclaimer was originally at the bottom. You can see my thread here: x.com/brownstefan1/s…
@VsauceThree The disclosure on your most recent video is really unclear. You need to do more to disclosure sponsored content.
The US legal requirements for disclosing sponsorships. If you see somebody not doing it properly, let em know - ftc.gov/tips-advice/bu…
@IAmRythian @YTAdDisclosure Brilliant to see someone taking this account as it is intended. Helpful advise and not attacks ^^
@YTAdDisclosure I've added sponsored to the title and the description.
@magniflorius @YTAdDisclosure will link in the description x
@Nimrod3D @YTAdDisclosure I didn't know that, so sorry it bothered you and in the future I'll make it more clear.
Are you a YouTube content creator in the US? The @FTC has a great guide on how to disclose sponsorships. ftc.gov/sites/default/…
Want to know the differences between types of ads, and how you have to disclose them? Read this from @CAP_UK - cap.org.uk/Advice-Trainin…
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