YouGov Qualitative @YouGovQual
Specialists in Qualitative methods across all sectors & markets. Passionate about innovative online methodologies. We utilise the power of the YouGov Panel business.yougov.com/product/qualit… Global Joined November 2012-
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We are hiring! Looking for a qual AD and 2 qual REs. Do you have what it takes to work within the cut and thrust of online qualitative excellence? If so, we would love to hear from you! linkedin.com/jobs/view/3735… linkedin.com/jobs/view/3735…
This week has been an exciting one as the latest findings from our Annual Treatment and Support Survey for @GambleAware have been published, including a voxpop video where people who gamble reflected on their experiences of gambling. Watch below! 👇 linkedin.com/company/gamble…
As a taster - here's a slide we put together to highlight the pros and cons of text based versus video online groups - as we do a huge amount of both.
Hello! We realise that we haven't tweeted for a while, and aim to change that - but we have been very busy delivering superduper qual for our clients across a broad range of sectors. Sadly we don't get to publish much of it but we will try to share with you some themes & methods.
And watch it here to watch: the extended 8 min directors cut version for YouTube by @JasmineKaurNews It gives a really good flavour of how strong public opinion is right now - and in what direction A massive production by @TomLarkinSky youtu.be/IGBKYPqahcI
And watch it here to watch: the extended 8 min directors cut version for YouTube by @JasmineKaurNews It gives a really good flavour of how strong public opinion is right now - and in what direction A massive production by @TomLarkinSky youtu.be/IGBKYPqahcI
💥Sky / YouGov focus group💥 One month of Truss: what the Blue Wall think Seven 2019 Tory voters spoken to in depth by YouGov and filmed by @SkyNews Organised by @TomLarkinSky @PME_Politics This 🧵is 10 themes it threw up
Now, hands up anyone who would like to see some fresh @YouGov *qualitative* data on what Conservative Party members are looking for in their next leader? We let them tell us in their own words, and ran the responses through an AI model to categorise and codify the data.
Qualitative insights like these provide detail to depths which simply are not possible with survey analysis alone. Look at this quote for instance: "Someone with honesty and integrity... willing to tell the truth without fear of the consequences... sees it as a duty to serve."
🚨Here it is!🚨 Brand new, qualitative, AI analysis! In their own words, Tory party members told us exactly what they are looking for in their next leader. HALF the membership are prioritising 'personality traits', while a third want a return to 'conventional conservatism'.
Latest Westminster voting intention (fieldwork 6-7 Jul, all conducted before Johnson resigned) Con: 29% (-4 from 28-29 Jun) Lab: 40% (+4) Lib Dem: 15% (+2) Green: 6% (n/c) Reform UK: 3% (n/c) SNP: 5% (n/c) yougov.co.uk/topics/politic…
Are you a qualitative researcher who loves online methods? Come and join our team. jobs.yougov.com/jobs #qual #researchjobs #qualitativejobs #qualitative #jobs #yougov
Are you a Qual AD who enjoys working across sectors? Do you have a passion for #onlinequal? Come and join our innovative #Qual team. smartrecruiters.com/YouGov1/743999… #researchjobs #Qualjobs #Qualitativejobs
Quotes from @YouGov panellists who have sadly experienced #scams add impact and emotion to this article by The Telegraph. A female sadly lost £5,000 and felt “embarrassed, angry and vulnerable” telegraph.co.uk/money/consumer… @Telegraph
We conducted 2 online focus groups with @YouGov panellists who had experienced a #scam. We found that while criminals often make the money disappear in mere minutes, victims can struggle with the emotional & financial implications for a long time. yougov.co.uk/topics/finance…
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4K Followers 3K Following Deputy Executive Chair @ESRC. Tweets @ social science research & data, visualisation, Harringay. @AcadSocSciences. All views my own.What does the public make of Liz Truss first month? Are they convinced by Keir Starmer? Here @SamCoatesSky speaks to seven blue wall voters about what they think! A super interesting production by @TomLarkinSky - and here's my extended cut! youtu.be/IGBKYPqahcI
And watch it here to watch: the extended 8 min directors cut version for YouTube by @JasmineKaurNews It gives a really good flavour of how strong public opinion is right now - and in what direction A massive production by @TomLarkinSky youtu.be/IGBKYPqahcI
What does the public make of Liz Truss first month? Are they convinced by Keir Starmer? Here's a very deep dive - 10 lessons from a focus group of Blue Wall voters. Please read news.sky.com/story/abrasive…
Here's the link to the full written version news.sky.com/story/abrasive…
Watch the extended video version by @JasmineKaurNews here youtu.be/IGBKYPqahcI
💥Sky / YouGov focus group💥 One month of Truss: what the Blue Wall think Seven 2019 Tory voters spoken to in depth by YouGov and filmed by @SkyNews Organised by @TomLarkinSky @PME_Politics This 🧵is 10 themes it threw up
Here it is!💥 Our @SkyNews/@YouGov focus group of 2019 Conservative voters in the Blue Wall. Moderated by @jerrylatter, produced by @TomLarkinSky. @SamCoatesSky has written up his thoughts in the article, and I’ll thread some of mine right here. 1/🧵 news.sky.com/story/amp/abra…
To answer Chris’s call for screening information (which I think is good), we recruited: - Con 2019 voters - From the Blue Wall (according to my/YouGov’s definition) - Moved away from the Conservatives by spring/summer 2022 (under Johnson) Note: current VI not part of screening.
We conducted online text-based #focusgroups with Young People in Wales to explore the issue of #hatecrime for @VictimSupport Wales. The anonymity of text-based focus groups helped those aged 13-16 years discuss the sensitive topic. Find the report here: victimsupport.org.uk/wp-content/upl…
Now, hands up anyone who would like to see some fresh @YouGov *qualitative* data on what Conservative Party members are looking for in their next leader? We let them tell us in their own words, and ran the responses through an AI model to categorise and codify the data.
Another member told us they wanted a "traditional conservative who wants to reduce the role of government... promoting and rewarding people for work, innovation and investment" Fascinating detail into what it is the membership is looking for when they start balloting next week.
Qualitative insights like these provide detail to depths which simply are not possible with survey analysis alone. Look at this quote for instance: "Someone with honesty and integrity... willing to tell the truth without fear of the consequences... sees it as a duty to serve."
🚨Here it is!🚨 Brand new, qualitative, AI analysis! In their own words, Tory party members told us exactly what they are looking for in their next leader. HALF the membership are prioritising 'personality traits', while a third want a return to 'conventional conservatism'.
Some find it hard to switch off when working from home as the lines between work & home can become blurred. Others are loving having more time, due to no commute, to cook well and exercise. @YouGovQual #online #focusgroups for the @Independent independent.co.uk/life-style/rem…
We need the silent majority of Brits to take action and fight for a more equal world by actively championing LGBTQ+ people all year round – not just during Pride Month. #TakePride and sign the pledge 👉 stonewall.org.uk/takepride More data @YouGov: docs.cdn.yougov.com/dg5celtxqi/You…
Westminster voting intention: LAB: 40% (+1) CON: 29% (-4) LDEM: 15% (+2) GRN: 6% (-) via @YouGov sotn.newstatesman.com/2022/06/britai…
New report 📢 @YouGov have conducted two surveys - one of a sample of all British adults, and the other specifically of LGBTQ+ adults. Both were asked about: 🔴Public attitudes 🟠Media portrayals 🟡Family formation 🟢Safety 🔵Workplace 🟣Mental health Here's what they found ⬇️
NEW: Polling suggests the over a third of the public want a new PM by the end of the month - with 22% wanting that by the end of the week, @PME_Politics from @YouGov tells #BBCGMS.
Morning everyone! It’s College Green day! Lots of great interviews done so far, and plenty more to come. And I’ve come armed with **fresh** public opinion data! Drop me a line (or come find me) if you want to know what it is 😉