Chris Close @_ChrisClose

I have a mild head cold, but I’m still sitting at my computer working today. What’s your excuse? The grind never stops. Follow me for more motivation and life tips.

Want to increase conversions on your business website? Add pictures of your smiling staff to the hero section, and throughout the site. People read reviews and ask for recommendations in groups because they want to have some measure of trust in the business they’re calling for…

There are so many fake people on this app and in the world, so allow me to be real for a second. I quit my steady job as a 35 year old with four kids and no experience running a business, and my first business I started failed miserably. I lost money. Instead of going back…

Reached out to a former client today who owes us $4,000 from ad spend. We ran Meta ads for his weight loss business earlier this year. Him and I talked a lot during the three months he was a client, but ultimately his goals didn’t align with our service, so we amicably parted…

When you spend most of the day sitting in your basement office at a computer, it’s nice to get out and do physical work once in a while.

Do you run a service business and have trouble getting back to leads within five minutes? My team has developed a system that includes three touch points in the first five minutes, and 13 touch points over the course of 48 hours. New lead -> Intro SMS -> Custom SMS -> Phone…

I brought on a new website client in the auto repair industry this week. I was looking over his current website which is a custom coded site that has five pages and lacks any standout features. It’s not optimized for SEO or CRO in the least, and the color scheme is literally…

Today's Sneaky is an old-school bookmarking platform: - 79 DR 🎯 - Do-follow link ✅️ - 30 year old website 👴 - Easy to build profile link with contextual description input field Comment "SNEAKY" + Like & Repost, I'll DM you the link. 🤝 (Must be following)

Having a solid foundation is a critical piece for a successful local SEO campaign. Some agencies will jump right into the latest and greatest black hat techniques, and meanwhile the GBP has the wrong primary category and no services listed. Build the foundation first, then…

As a guy who is simultaneously building two businesses from the ground up, I DO NOT recommend you try to simultaneously build two business from the ground up. I did it out of necessity (it’s a long story), but never again. Focus on one business, give it your all, and you’ll move…

Great business advice you should ignore when you’re just starting out: Niche down. You ever hear the saying “beggars can’t be choosers?” You have to take what you can get early on, start getting some money in the bank, and then worry about finding your niche. I’m not saying…

I was just about to give up on Claude, but recently it has been outperforming ChatGPT by a sizable margin for the things I use it for. ChatGPT feels boring and predictable right now, but Claude seems to be firing on all cylinders.

I’ve hired several commission-only outbound cold callers over the last few months to set appointments for us, and up until this week, none worked out. We were upfront that they needed to make calls at volume, and they all had cold calling experience, so I would assume they knew…

Just got off the phone with one of our OG answering service clients. She said “your people are amazing! They actually have conversations with my customers and don’t sound like robots. You should really market that.” So I’m here to market that. Our people actually sound like…

Started the day with a solid L. A company that owes us $20,000 that has been “trying to pay” for over a month now sent out a notice this morning saying they’re going under, so we can kiss that money goodbye.

In the market for a new website? Here’s what most web designers won’t tell you: Conversion>Design You could have the nicest website in the industry, but if the people who land on it don’t know how to contact you, your website is useless.

It’s Friday night at 9:30pm and I finally threw in the towel on working. It’s not because my to-do list is done, it’s because I’m absolutely gassed. Don’t let any influencer fool you into the “four hour workweek” nonsense (no disrespect to Tim Ferris, big fan). Starting a…

I was several website builds deep when I found out that there are companies who just do web design, others just do web development, and if you want content generated, that’s going to cost you. I do all of that, plus the content and site are optimized for SEO. This isn’t even a…

If I had to start over, the only thing I’d change is I would start a business where I get to be outside and move around. Besides the obvious benefit of being more active, there’s also the fact that you can create really cool content and videos around physical labor jobs. No one…

If you’re just getting started in business, one of the highest ROI things you can do that requires zero capital is to provide excellent customer service. It requires some time and effort to be responsive and follow through on what you say you’re going do, but it doesn’t require…