Stuck on content ideas?
When in doubt, let data guide you.
🔎 Check keyword tools (Google Planner, SEMrush, AnswerThePublic).
💬 Lurk on Reddit & forums to see what people struggle with.
If hundreds are asking “How do I do X?” → you should be the one answering it.
Poor media relations = PR suicide
Only reaching out when you need something (or worse, ghosting journalists) kills credibility.
✅ Build real relationships
✅ Respect their time
✅ Be a reliable source
In PR, relationship currency is priceless
KOL Campaign tip of the day:
Set Clear KPIs Upfront: Decide what success looks like before the campaign
Is it 1000 website visits? 200 sign-ups? 50 sales?
Define your North Star metric so you’re not grasping at straws later
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Never financial advise: Do your homework!
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