Lewis Arthur | AI Client Acquisition Systems @_LewisArthur
Road to Porsche 911
Building FinClick Digital | Automating client acquisition for service businesses using AIfinclickdigital.com Grow Your Service Business →Joined November 2023
The best biz owners see beyond the invoice
They don't think in terms cost
They think in terms of return
❌ “How much will this hire cost?”
❌ “How much will this marketing campaign cost?”
That scarcity keeps you small
✅ “What return will this bring?”
Is where growth lives
Before I made any money in business, I read every business book I could get my hands on.
- The Lean Startup
- The Personal MBA
… list goes on...
(^ both incredible books btw)
I thought I was doing all the right things
Learning from the smartest minds
So why wasn’t the money…
Your ad doesn’t need to look like Picasso painted it 👨🎨
Or Spielberg directed it 📽️
The best ads do 4 things:
✔ Hit real pain-points
✔ Offer a clear solution
✔ Show proof you can deliver
✔ Give a reason to act now
Forget trends. Just make people feel understood.
Marketers treat CPL like a scoreboard: lower = better
But leads don’t pay the bills — conversions do
If CPL is too low, it often means no filters, no commitment, just tyre-kickers
Great funnels don't remove all friction — just enough to keep the wrong people out…
I f*ing hate cold calling
It's uncomfortable
“No one wants to be sold over the phone”
But there's a reason so many high-level operators cold called in the early stages
To build their fear tolerance
“Supreme power comes from entering the arenas you normally shy away from”
“Keep ads short” works when you're selling socks
But high-trust services? That’s different
Buyers want certainty
Long-form ads build trust, transparency & alignment
It’s not about fewer words, but the right ones.
Monk mode is great
But it’s a jump-start, not a lifestyle
You don’t build a business by grinding for 30 days and disappearing for 60
You build by hitting your non-negotiables every single day
Discipline builds evidence.
And that evidence rewires your self-image.
Most service businesses treat ads like a silver bullet
Flip the switch → Leads roll in → Business grows
But that’s not how it works
Ads are just one part of the customer journey
The full path looks like this:
✅ Awareness — Reach the right people with the right message
✅…
Sales hack:
Ask the prospect what football team he supports
If you happen to support the same football team it doesn’t matter what you say for the rest of the call there is a 99% chance you close them
If you support a big team this is essentially a 1/5
CAUTION: Don’t try…
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