Lewis Lynch @_LewisLynch
TikTok Shop & Meta calendly.com/lewis-lure/int… Scotland, United Kingdom Joined April 2023-
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Just took over an ad account end of last week - meta past few days is not making me look good🙃
Reading a book called Reality Transurfing. Completely changing my view on reality. Anyone read this?
Your hook should be a secondary concern: There's a lot of people in the school of thought that hook rate is a super important metric. But if you run a wide selection of creatives, you inevitably find that there is limited correlation between a top-performing ad and a high hook…
The purpose of the hook: The hook is so hyped up these days. The hook will not itself drive any sales. Judging your effectiveness of your hook by your hook rate is an error: The real purpose of your hook is to make the RIGHT people watch the rest of your ad, not everyone. It…
Not sure if this is super well-known in the sales space, but we’ve implemented a ‘trial close’ in our demo calls and it’s a game changer. Basically just say: “Most agencies will make you sit through a 30-45 minute call before they tell you the price… I think that’s backwards…
We recently decided to create some more mainstream style UGC, just to see how it performed in comparison to our usual raw style. When I say mainstream, I mean voiceover, background music, smooth transitions and very quick cuts. Testing it out this week, will report back on how…
Why your ad creatives will fail (EVEN IF THEY ARE PERFECT): So, imagine your funnel as a sales call (marketing is really just sales on a large scale). When someone goes through the first part of your sales call (the ad), you have a series of information laid out for them to…
Someone said: "Marketing is just sales on a large scale" (roughly, I can't remember who said it) But allow me to explain how this concept applies in a modern marketing funnel. Particularly in DTC: You run a 40 second long ad directly to a product page. You get your selling…
4 of the easiest levers you can pull in your ad creatives to get high performing ads TODAY:
*Has girl over, about to do my big move (show ad account)* My FB rep:
The importance of funnel congruency. Most of the brands we work with have products that require some explanation as to why you should purchase (basically anything not fashion/jewellery). And most of these brands have landing pages for their products (not a simple product page).…
"Agencies working with the same client should work together!" Okay... Why? Allow me to present a situation: A creative agency is working with a weighted blanket brand, testing different angles for ads. A CRO agency is testing different advertorials for the same brand. The…
"Build relationships with your UGC creators!" Everyone says to build relationships with UGC creators, because it's the right way to go about it. Let me briefly explain why you AND the creator will both make more money from building the relationship, instead of making it a…
Long video ads outperform short ads. "Nooo! 99% scroll away!!" I don't want 99%, they aren't interested anyway. The ideal customer WILL watch a 3 minute ad, because they see that the product will solve their problem. (Ogilvy principles at work).
Small jewelry brand approach us before Xmas. They saw the ads another brand were running (with our creatives) and wanted to speak... They: - Were getting a 1X ROAS - Knew they needed better content - Couldn't afford our fee BUT: - Their jewelry is like nothing we've ever seen.…
Referral clients are the best clients. First meeting > 30 minutes joking around > close
Chronicles of the first client (Mid-late 2022): > Close $30M ARR brand (not sure how) > Tell them we'll do their influencer marketing > Spend 4 weeks trying to find influencers who will do it before we realise the product concept is good, but doesn't actually work > No one…
Knowledge I wish someone had told me before I got into DTC video creatives. The DTC people should not be learned from. It is the Ogilvy/Hopkins info that is melting away. That is where home is. Example: Ogilvy was a massive supporter of long-form copy. Translated into video…
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