Manson Chen @_MansonChen
Creative Strategy | Growth Marketing | Gen. AI | prev. growth at Calm, Cash App sovran.ai San Francisco Joined August 2023-
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It took me over 12,345++ video ad tests on Facebook to condense the knowledge into this 58 second clip. Watch it to git gudder at making Facebook video ads.
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We're only just getting started but it's wild how many video ads have been created using Sovran so far! Saving growth and UA teams from a TON of headache on variations, iterating, and ad naming so they can focus on being creative. Much more exciting things to come! Manson
Don't know how to grow on Meta/TikTok with video ads? I'm building this tool after testing over 5,315 video ads on Meta over the last 4 years This started in s4! Still sticking with it and looking forward to all the incredible people I'll meet cc @_buildspace @_nightsweekends
It's a shame how many ads go unnoticed because the hook's bad You're just burning cash: -> Writing briefs -> Writing scripts -> Re-ordering clips your timeline Test more: -> Visual hooks -> Text hooks -> Audio hooks Aim for a Hook Rate above 30%
SEO or start a YouTube in 2024 if i want to grow a SaaS?
Manson Chen retweeted
The inflationary impact of AI-generated ad creative: For the past several years, one dominant digital advertising trend has been mass-volume creative production and experimentation. (1/X)
Hate making video ad iterations for Meta? Hooks are one of the easiest and most effective ways to improve ROI. Now you can batch create video ads with your hooks and videos selected. sovran[dot]ai - try for free 😁
Manson Chen retweeted
I just created this video ad in 5-minutes with sovran(dot)ai created by @_MansonChen. New features since I last used it: - human realistic AI voice - Upload your own images. Not to mention the Ai generated killer copy. I love the community of builders I joined after s4!
Manson Chen retweeted
Manson Chen (Parabolica ex @CashApp & @calm) and the importance of naming conventions as a cornerstone of #performancecreative. Full episode now on Spotify. → linktr.ee/Focal.inc
Manson Chen retweeted
The first episode of Brief to Scale is now live, tune in for a ton of good insights from @_MansonChen!
The first episode of Brief to Scale is now live, tune in for a ton of good insights from @_MansonChen!
Manson Chen retweeted
@_MansonChen shared his insights on creative testing with us. ’Brief to Scale’ now available on Spotify
make AI video ads a breeze sovran.ai is in open beta for a limited time try it for free now and let me know your feedback :)
Introducing sovran.ai, it's a way to automatically create video ads I went from no web app to functional web app and 40 people on my waitlist in 6 weeks. Now I'm starting to let users alpha test! Here's what happened: 👇 cc: @_buildspace @_nightsweekends
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