The Ultimate Guide to “Slippery Slide” Copy
9 techniques to force your prospects to read every word of your copy.
Slippery slide copy comes from legendary copywriter Joe Sugarman:
“Your readers should be so compelled to read your copy that they cannot stop reading until they…
This is Andrew Gould.
He’s a direct response copywriter.
His work has made over $120m for his clients.
And I’ve been studying the little nerd for nearly 45 years.
So here are 7 of his least worst ideas:
8 months into copywriting, I made 3X my salary at my 9-5
I quitted my job to focus on this gig.
Few months later, I got fired.
The next month, I went from $0 - $1k on Upwork in 30days as a NEWBIE
How?
Like, RT, comment “send” and I’ll DM it to you.
*Must be following*
Marketing & psychology is fun.
To sell to many people, you have to talk to ONE PERSON: Your customer avatar or ideal customer persona (ICP).
You have to identify them to pull them towards your product.
Here's how you do that:
🧵
I made close to N100 million in 2022.
If I were to start again FROM SCRATCH...
Here are the 4 piece of advice I'll follow to reach where I am right now (in half the time):
We are the only species in the world that have lowest resistance to environmental influence.
If a dog stays with human for over 10years, the dog will never speak or walk like human.
Our action is a product of our mindset and our mindset is mostly shaped by our environment
We are the only species in the world that have lowest resistance to environmental influence.
If a dog stays with human for over 10years, the dog will never speak or walk like human.
Our action is a product of our mindset and our mindset is mostly shaped by our environment
Copywriting is more than just writing words.
Writing is only about 10% of what you do.
Stop obsessing about your:
- Grammar.
- Spelling.
- Idioms.
Focus 90% of your attention on the:
- Offer.
- Big idea.
- Framing.
- Emotion.
- Mechanism.
It's 90% brain work and 10% pen work.
You have to be dauntless.
Decide, today, that you're going to stop making excuses & start making moves
Yes, I know building from scratch is fucking hard...
But if you thought the path to success and greatness was going to be easy
Then, you're delusional.
Get up! Move!
90% of your marketing problems come from you trying to force things down people's throats.
Selling is not forcing. Selling is solving.
Package your solution as something they say they want.
Listen. Pay attention and you'll know how to position your solution.
The number of businesses that do not understand how marketing works is insanely alarming.
And the number of "copywriters" who don't understand selling is scary.
You just need to be an above-average copywriter to stand out.
Master the skill and you'll print $$ on demand.
You don’t need to waste so much time on features of the products
What you should be more concern about is the benefits and the BIG IDEA to sell that major benefit to your prospects.
#copywriting#EmailMarketing#sales
10 emotional reasons people spend their $$:
- Family bond.
- Claim entitlement.
- Financial freedom.
- A long healthy life
- Overnight success.
- Companionship/sex.
- To be better than others.
- Protection of loved ones.
- Need for social validation.
- Freedom from pain/anxiety.
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