Bridget | Email Copywriting Strategist @_WriteOnPoint_

🌻 Helping e-comm brands get more sales & repeat buyers through human-first email marketing 📧 Conversion Copywriter ✍️ Mindset Fanatic 🧠 beeline-copy.ck.page/emailrevenuepl… Make Money On Autopilot 👇 Joined December 2013

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Bridget | Email Copywriting Strategist @_WriteOnPoint_

11 months ago

Your hook should do one of two things: 1️. Speak to your reader 2. Spark curiosity Anything else? They might keep scrolling.

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Bridget | Email Copywriting Strategist @_WriteOnPoint_

2 years ago

In ONE word, why don't more people build their own email list?

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Bridget | Email Copywriting Strategist @_WriteOnPoint_

2 years ago

This past week I've been on vacation. Cruising the shores of the Bahamas, soaking up the sun and sipping lots of fruity drinks. This is what being your own boss is all about. Work when you want, play when you want.

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Bridget | Email Copywriting Strategist @_WriteOnPoint_

2 years ago

"I don't want to send too many emails and annoy my list." I hear you, but here's the thing... If you're sending content they enjoy reading you're: - not annoying them - you're staying top of mind & building trust And people BUY from those they know, like & trust.

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Bridget | Email Copywriting Strategist @_WriteOnPoint_

2 years ago

How many emails is too many? Remember, people have to see something 7 times before they consider buying (on average). Don't be afraid to stay top of mind with your emails. As long as you're sending stuff that helps the reader in some way, don't hold back.

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Bridget | Email Copywriting Strategist @_WriteOnPoint_

2 years ago

Easiest way to keep emails out of spam? Ask people to REPLY BACK to your emails. This shows email servers your content is worth sending to the inbox.

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Bridget | Email Copywriting Strategist @_WriteOnPoint_

2 years ago

How post-purchase sequences SHOULD look: - order confirmation email - shipping confirmation - delivery confirmation - cross-selling emails - loyalty program invite - feedback request emails How they ACTUALLY look: - order confirmation email Focus more on nurturing.

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Bridget | Email Copywriting Strategist @_WriteOnPoint_

2 years ago

When you realize that building a successful business is: 90% mindset 10% strategy Focus on who you need to BE. And what you need to DO will become clearer.

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Bridget | Email Copywriting Strategist @_WriteOnPoint_

2 years ago

Repeat after me: Do it scared. Do it scared. Do it scared. The only way to not feel scared, is to first do it scared.

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Bridget | Email Copywriting Strategist @_WriteOnPoint_

2 years ago

Repeat after me: Do it scared. Do it scared. Do it scared. Because someday, you won't be scared anymore. You'll just do it.

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Bridget | Email Copywriting Strategist @_WriteOnPoint_

2 years ago

How to save lost sales with email marketing: If people haven't bought by the end of your welcome sequence, send them a Feedback Loop Email. Ask why they didn't buy & list reasons. Whenever they click a reason, it triggers a NEW email flow designed to address their concerns.

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Bridget | Email Copywriting Strategist @_WriteOnPoint_

2 years ago

Instead of slamming your email list with LaSt CHanCe emails, try this: - send a plain text letter from a team member - let them know their discount just expired (or will be expiring) - mention that you've bumped the discount up by 5% See what results it brings.

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Bridget | Email Copywriting Strategist @_WriteOnPoint_

2 years ago

Email marketing is like dating. If you don't take the time to build the relationship, will it really last?

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Bridget | Email Copywriting Strategist @_WriteOnPoint_

2 years ago

What's ONE way you can incorporate storytelling in your emails for an ecommerce brand?

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Bridget | Email Copywriting Strategist @_WriteOnPoint_

2 years ago

Writer's block? Creative juices drying up? 🌲 Go for a walk Nature by default lowers stress levels and births creative thinking. Stop forcing your thoughts, let them wander for a while.