Good Morning from the Nairobi Securities Exchange.
Today marks a shift in how everyday M-PESA users can access the stock market. #ZiidiTrader is officially launching, bringing the ability to buy and sell NSE shares directly inside M-PESA, without the traditional barriers that have kept many people on the sidelines.
We’ll be live from the NSE as this moment unfolds, sharing what Ziidi Trader means for investing, participation, and ownership in Kenya.
Join our livestreams and be part of it.
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Youtube: youtube.com/live/_eOJYS55o…#InvestNaZiidiTrader#ZidiiTrader
Ziidi Trader allows M-PESA users to buy and sell equities listed on the NSE using a mobile phone interface:
—Kestrel Capital is the executing broker in the initial phase, with additional brokers expected to be incorporated over time.
—Kestrel Capital operates a pooled omnibus structure, meaning participants do not open individual CDS accounts and instead rely on existing M-PESA KYC credentials to access the market.
—Standard equity settlement at the Nairobi Securities Exchange has typically operated on a T+3 basis, but under Ziidi, user accounts are credited once trades are matched, with Kestrel Capital responsible for managing and completing the settlement process.
—Ziidi brokerage fees are set at ~1.5% per trade versus prevailing retail levels commonly cited in the ~1.8% to 2.1% range, with the pricing model relying on higher transaction volumes to offset the lower margin.
—The platform removes wallet funding and withdrawal charges for moving money in or out of the trading environment.
—Corporate actions, portfolio analytics, top movers, and counter-level performance data will be integrated within the mini app.
—Dividend flows & sale proceeds are returned to the M-PESA wallet or can be directed to affiliated products such as Ziidi MMF.
—The intent is to deepen domestic retail engagement in a market where foreign investors account for ~65% of activity.
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