Ben Wicks @_benwicks
Global Brand Director, @MDLZ | CADBURY | Fearless #Marketer linkedin.com/in/ben-wicks Singapore Joined April 2017-
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The #snacking trends that were on the rise pre-#COVID19 have only been accentuated by the pandemic. @NicoRoesler is right: "it will be important to continue driving unit growth during post-COVID because we can’t rely on price increases as we did before.” bakingbusiness.com/articles/51020…
Your diet informs your mental state just as much as your physical health. @dramyshah offers some great diet advice for self-isolation: Try to eat more vegetables, anti-inflammatory spices, and fiber-rich ingredients. mindbodygreen.com/articles/what-…
#PurposeDrivenMarketing is an art, and definitely not a one-size-fits-all approach. To effectively resonate with people, brands must aim to solve actual current-day problems and drive tangible social change in an authentic way. insights.digitalmediasolutions.com/niche-marketin…
Lockdown is giving everyone cabin fever, kids especially. Get outside, even if it's just for a short walk! Exercise is even more important now, with added #MentalHealth benefits. @carltonreid @Forbes #OutdoorRecreation #PhysicalActivity forbes.com/sites/carltonr…
It's exciting to see that after the success of #SnackFutures developing innovative brands and products across new categories in the US and Australia, the Innovation Hub is being expanded into Germany. The #FutureOfSnacking is here, Europe. just-food.com/news/mondelez-…
#SmartPackaging plays an important role in #SustainableCommerce for the food sector. All of these innovations are really exciting, especially the strategies we could use to prevent food waste. fooddive.com/spons/unpackin…
We’re isolating for much longer than we anticipated, so it's time to really get serious about our self-care routines. It's awesome to see @ambergib get so into it! Follow her lead -- you might leave this pandemic new and improved. #Wellness zora.medium.com/there-is-an-ar…
You can't fake a connection as strong as the one that @DairyMilkIn has with the Indian Consumer. Thank you, @EconomicTimes for announcing #CadburyDairyMilk as India's most trusted brand! #CDM #Chocolate #Marketing …ndequity.economictimes.indiatimes.com/news/industry/…
Practicing #minfulness during this crazy time will keep you sane. Check out online programs like this one. newswise.com/articles/new-o…
Very inspired by this: in Japanese, "Ichigo ichie" can be translated as, "Once, a meeting" or "In this moment, an opportunity." It's a really great way to remind yourself to stay in the present moment and take nothing for granted. #Mindfulness mindbodygreen.com/articles/what-…
Building a great brand story grounded in an authentic purpose is a fantastic strategy. Done effectively it will make brand ambassadors out of your happy customers.. Great read, @BarrettAll! #BrandStrategy entrepreneur.com/article/346017
It certainly shouldn't be a surprise that Gen Zers want more sustainable, #plantbased snacks for their busy lifestyles. @MDLZ is finding ways to meet these expectations with products like CaPao that are plant-based and use the waste of other products. bakeryandsnacks.com/Article/2020/0…
These are fantastic examples of how you can rework the retail experience for a new and ever-evolving market. People want to see themselves reflected in their favorite brands. Unattainability is out -- relatability is in. #Branding #Marketing marketingdive.com/news/aerie-exp…
Thanks for this, @vickisalemi! It's really is surprising how much of a difference a breath of fresh air and a little sweat can make! #Productivity nypost.com/2020/01/19/inc…
Ultimately, effective copy should be about capturing an emotion quickly, solving a problem, making life easier, or inspiring action. That’s the kind of copy that gets conversions. #Marketing #BrandStrategy business2community.com/marketing/21-w…
Cleaning out your inbox is mandatory for digital hygiene. Those newsletters and notification alerts you never read are necessary -- get rid of them! You'll feel less cluttered, and it'll help you focus on what really matters. #Productivity fastcompany.com/90452233/four-…
Animal therapy can be fantastic for your #MentalHealth. Cuddling a cow can do wonders for stress: “Your mind won’t let you be distracted, and that is basically the definition of mindfulness: being right in the moment.” #Mindfulness @FortuneMagazine fortune.com/2020/01/20/cow…
Breaking down intimidating tasks into smaller ones can be extremely useful! "Breaking them down into tiny steps means you don’t have to see the rest of the ladder while also trusting you have what it takes to complete any task." #Productivity. theladders.com/career-advice/…
It's no joke that practicing mindfulness will reflect in your work performance. 10 minutes a day to pause, tune in, and simply breathe may seem like a minor task, but the level of clarity and perspective it can bring is astounding. forbes.com/sites/danabrow…
This ‘culture-in, brand-out’ approach seems pretty wise, considering people want to meaningfully relate to brands now more than ever. Great read, @ejschultz3. #BrandStrategy #Marketing adage.com/article/podcas…
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