there are 2 ways to think about ideas
1. look at all of the ways it can fail
2. look at all of the way it can become the winner in the market
regardless, you can’t have gravity in your thinking.
you plan and build like 2 until it fails.
then you learn and move on. no emotion.
a concept that underlies how you should sell a product is the 5 stages of awareness.
I just learned about it.
I subconsciously knew that the client type I would be selling to is unaware (they don’t even know they have a problem). turns out this is the toughest type of client to…
have clarity on the desired outcome of a product change
people come to me with a new feature thats being released and then they list 5+ metrics they want to track to see if it’s having the desired effect
then I ask “what impact do you expect this change to have?”
and they will…
some of the highest ROI experiments aren’t complete rebrands or new features, they are a quick 2 hour hack that make an existing feature better, or change the timing of a nudge.
people are scared of experimentation because they view it as this large undertaking when in reality…
i was talking to a founder of a $10m ARR startup about experimentation and here was the big takeaway.
she said she didn’t fully understand her customer behaviors until they made experimentation mandatory for all product releases / initiatives.
over time you see what features /…
if you're a PM and you are planning your next project here are the steps you should take to have the most impact.
1. explore the data to identify an opportunity (e.g. optimizing a funnel, identifying a gap in the product, increasing referrals).
2. ask yourself "what does…
next project: systems for being a data driven pm
so many pms don’t look at data both pre project to form hypothesis or post project to measure impact.
big market to serve here.
you should use time-to-second session as an early indicator of churn.
first make sure you see some indication that this impacts churn, then track it.
your goal is to bring that number down with nudges and features that make the sure want to come back.
you need to find what…
if your consumer startup has PMF and you don’t have a data scientist on your team you are falling behind.
there is so much to look at and optimize.
data builds better products
if you are a consumer founder there are 4 types of metrics you should have on lock:
growth
engagement
activation
monetization
these metrics look different depending on the nuances in your business, but if you don’t have metrics in each you don’t have the full picture.
not many people truly understand how to build products.
i have worked for startups and advised for startups that both have this issue.
sure, they may be shipping alot, but they aren't thinking critically about what they should be shipping.
did that feature you implemented…
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