Had breakfast with the CEO of a fast-growing, VC-backed SaaS company today. His unprompted quote: "At our company, we never ring the gong when a customer buys. We only ring the gong at the renewal. We don't celebrate shelfware." #CustomerSuccess
Tough lesson for CEOs to learn:
You have to treat Great employees differently from Good ones
Great ones want their careers enabled, want you to have their back, and want no politics. That's about it. Let them run.
Good ones want many other, varied things. And need much more.
My SaaStr 2018 Presentation: Ten Non-Obvious Things About Scaling SaaS - Below please find the slides from the presentation I gave today at SaaStr 2018, about which I wrote a teaser blog post last week. I hope you enjoy it as much as I enjoyed making... ow.ly/gBqD50gpDpv
Very impressed with @ericsyuan's (Zoom Communications) approach to customer service. This guy is so successful yet humble and committed to seeing customers succeed. lnkd.in/eX6yDCf
Once you leave the early adopter phase, all your leads will come from brand, brand, brand
Protect it at all costs
Put the extra dollar into customer success, not sales
Do more customer marketing, less demand gen, if you're resource-constrained
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