ResearchBook @_researchbook

" All men can see the tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved. " Sun -Tzu Quote from the "Art of War"

Are the Kenyan ministry of education regulations that result in a primary school dropout rate of half a million students in one year (2019), that is 5% of school-age going students in a 3rd world country, well-intentioned as they may be worth it?

Blyth’s story is, quite simply, a manifestation of the power of strategic Differentiation. "Source: HARVARD BUSINESS REVIEW July-August 1997 - Discovering New Points of Differentiation"

By differentiating and redifferentiating its products, Blyth has grown from a $2 million U.S. producer of candles used for religious purposes to a global candle and accessory business with nearly $500 million in sales and a market value of $1.2 billion.

" Marketing without marketing research is like driving with your eyes closed " - Dan Zarrella.

In the post-pandemic era of building back better, companies should not only seek to differentiate themselves by focusing their energies on their products or services but also at every point where it comes in contact with its customers.

" Physical wealth is a product of human capital - the knowledge, skills, talent, and other qualities that exist inside the heads of people - where it cannot be confiscated. " - Thomas Sowell.

Is it possible to meaningfully differentiate common household products like candles and toothbrushes in the mind of the consumer?

" Not everything that is more difficult is more meritorious. " -Thomas Aquinas-