Barbie’s opening weekend was $337M. That’s nearly 2x Oppenheimer’s $174M. Warner Brother's insane ”Operation Barbie Summer” is a big part of that success. These are 50 of the team's most amazing marketing stunts: 1. 3D ad in front of Burj Khalifa
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2. Google Confetti for Greta Gerwig, Ryan Gosling, and Margot Robbie