A lesson from my practice ads:
Sell the feeling, not the claim.
"Soothes and repairs" makes a promise.
"Comfort that lasts up to 24 hours" says what the page can support.
Specific and honest wins.
Hi, I'm Aasma. ✍️
I write emails, ads, and landing pages for beauty and e-commerce brands.
I'm building my portfolio with practice samples for Glossier and Allbirds, and I'll share what I learn here.
Portfolio in my bio.
3K Followers 425 FollowingLess waste, one case at a time. Check out our sustainable plastic alternative case made with Canadian flax shive! #believeinbetter
20K Followers 42 FollowingTaking a bit of a break from this here platform. You can find us elsewhere on the internet (or in most grocery stores and coffee shops).
769K Followers 142 FollowingWelcome to the world of Fenty Beauty, Fenty Hair, Fenty Skin, and Fenty Parfume. Available online and worldwide at Sephora and Selfridges. 100% #crueltyfree
188K Followers 140 FollowingMakeup made to feel good in, without hiding what makes you unique. 1% of all sales go to support mental health. @Sephora @Space_NK https://t.co/xAtz5Qfg9k