Adam Hamadache @adamhamadache
CEO at Formula. Helping hotel brands get the growth they deserve. Creator/Author of The Reclaim Formula- a unique marketing formula for hotels. thisisformula.com London, England Joined October 2010-
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New on The Hotel Growth Podcast I chat with Nick Davies of The Cottage in the Wood on thriving in a tough market — from reshaping F&B to smart staffing and trading tweaks, all while keeping guest experience top-notch. 🎙️Listen here: open.spotify.com/episode/1I8F2L…
“Don’t over-process the guest experience.” – Sukh Dhaliwal Guests don’t care about your tech stack. They care about how they feel. A warm cookie beats a perfect CRM. 🎧 More on The Hotel Growth Podcast: open.spotify.com/episode/632TxV…
🎙 New pod ep: Sales with Substance with Hilton’s Sukh Dhaliwal. From serviced apartments to smashing direct bookings—real talk on sales, AI, OTAs & why personality still wins in hospitality. 🎧 Listen: open.spotify.com/episode/632TxV… #HotelGrowth #Hospitality
Guests don’t call. They Google—or ask ChatGPT. If your FAQs aren’t answering key questions (parking, pets, check-in times), someone else is. Usually an OTA. FAQs = SEO + trust + conversion. Write them. Optimise them. Watch what happens.
Big welcome to Charlotte Thomas, our new Senior Client Lead With a background at Forsman London, VCCP & Havas—and campaigns for Hotels.com, The Glenlivet & Three—Charlotte fits our Formula perfectly: ✅ Senior talent only ✅ Proactive communication Let’s go.
As @ZoeyMonk said on The Hotel Growth Podcast: 🎙 Guests aren’t buying beds anymore — they’re buying experiences. Experiences drive loyalty. Loyalty drives profit. open.spotify.com/episode/3lOs2h…
New on The Hotel Growth Podcast 🎙 I sat down with @ZoeyMonk, Managing Editor of @BHotelier, to talk about the future of boutique hospitality. One of the most honest and valuable conversations I’ve had. Listen here 👇 open.spotify.com/episode/3lOs2h…
"If you do things the same way you've always done them, you'll go backwards.” Just released a new Hotel Growth Podcast episode with Paul Hunter, GM at Swinton Estate. We covered adaptability, shifting guest behaviour and much more. 🎧 Listen here 👇 open.spotify.com/episode/0iZbVv…
More Than a Castle 🎙️ Paul Hunter, GM at Swinton Estate, shares smart insights on: ◦ Creating revenue from overlooked spaces ◦ Reducing OTA dependency ◦ Leveraging AI in hospitality Listen now 👇open.spotify.com/episode/0iZbVv…
Big thanks to Hotel Magazine for featuring our launch + the Hotel Growth Benchmark Report. Hundreds of downloads already — giving hoteliers a personalised view of how their property stacks up against 8 key industry benchmarks. Free to download: hotelgrowth.co.uk
Getting a new website? Or about to? READ THIS ⬇️ I prepped for a hotel meeting last week and found this: Organic traffic collapsed from 8k/month to zero. Why? New website. ➡️No redirect strategy⬅️ Years of SEO equity—gone. Ask your agency: “What’s your redirect strategy?”
It was a real pleasure and honour to be part of the judging panel for this year’s Best Partnership Marketing category at the Hotel Marketing Awards. Huge congratulations to all the shortlisted entrants – and I can’t wait to see the winner crowned on 16th June at The Savoy.
🎙️ New Hotel Growth Podcast! This week: PR powerhouse Petra Clayton (CEO of Custard) joins me to talk: ✅ Why PR is a commercial weapon ✅ Marketing's place at the top ✅ The struggles hotel leaders aren’t talking about about, and more.. open.spotify.com/episode/4wQ6ZU…
We launched Formula to build a different kind of digital agency. One that obsesses over its clients’ growth — not its own. And we’re so grateful to everyone who’s backed us in month one.
📅 24 meeting requests ✅ 3 hotel clients confirmed 👥 Hiring 2 new team members 📈 Waiting list expected by summer My diary’s full ‘til mid-May — and we’re just getting started.
A huge thank you to @ZoeyMonk and @BoutiqueHotelier for covering Formula’s launch last month 🙌 Some agency owners thought I was mad to cap us at 20 clients. 30 days in, here’s how that’s going... 🧵
Formula turns 1 month old today 🎉 Hotel buying behaviour has changed: They’ll visit 38 websites They’ll take 45 days to book They’ll amass 500+ digital touchpoints. Disconnected journeys = lost revenue We built Formula to join the dots — and we’re just getting started.
Simon Numphud was one of the first people I ever spoke to when I entered into the hospitality industry so I was delighted when he agreed to join me on The Hotel Growth Podcast. We cover a lot of ground in our discussion. Full episode available by viewing our newsletter above.
I’m speaking at the Hotel Summit on 24th April 2025 at Grand Connaught Rooms Talking all things SEO, AI & online visibility—minus the jargon. #FEHotelSummit
UK hospitality faces some of the highest VAT & corp tax rates in Europe — 20% & 25%. 🇬🇧 Meanwhile, Germany: 7% VAT. Ireland: 12.5% corp tax. With NICs rising this week, it’s clear: support is long overdue. Hospitality deserves respect — not punishment.
Pamela Carvell @PamelaC_Pampas
652 Followers 598 Following President: Hotel Marketing Association. Lifestyle Consultant. Blogger and podcaster. I dabble in antiques & upcycle furniture.
Ciara Crossan @ccrossan
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