gtm advisory for stablecoin and web3 teams selling into banks, fintechs and institutions. here we post data on who buys, how they buy and how long it takes.addressable.coJoined October 2026
capital goods imports are up 77% in a year. consumer goods imports are down 12%.
> goods deficit: $134.9B, widest since mar 2025
> capital goods imports: $157.4B, from $88.8B
> total imports: record $344.1B
mostly ai data center gear. the import growth is b2b, not consumer.
USDC went from 10% to 56% of stablecoin trading against the euro since jan 2024, per kaiko.
the big jump was march 2025. kraken and binance delisted USDT for EEA users, and USDC went 25% to 46% in a month.
USDT is still ~2.5x bigger globally. in europe, exchanges made the call.
@cryptoreine it's clearly a us-market access play.
especially at the 5% premium, not viable for anyone with direct access to traditional markets.
also - why the premium?
stablecoin supply at ~$303B.
two issuers hold 84% of it.
> USDT $182B (60%) // $92B on Tron
> USDC $71B (24%)
> all other issuers $50B (16%)
USDC is also down about $4B over the past 30 days while USDT barely moved. watching that.
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