Alex Jones @alexdoesemails
Helping 7–8 figure DTC brands break their dependence on discounts by turning email & SMS into high-margin, repeatable revenue engines. profitoverpromos.com Book Your Retention Audit 👉 Joined October 2023-
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Most email campaigns flop because brands push features instead of exposing problems. This dog supplement email is the perfect example of what you should do instead: It instantly reveals the hidden issue: "Even quality dog food leaves nutritional gaps that could be holding your…
I just gave chatGPT my sales transcripts The most common pain point across them all is relying on promos to hit revenue targets Luckily, that's the exact problem we solve #profitoverpromos
I was an imposter. Like many, I hesitated for a couple of years before I finally felt comfortable posting content. Ah, the infamous "imposter syndrome". Coaches and peers told me I just need to start posting, and I'll get past that. But the truth is, I wasn't ready. I had no…
The fastest way to kill your margins without even realizing it I see far too often brands that have to run discounts, otherwise their "sales fall off a cliff," or they just think "We are very sale oriented haha, as much as I don’t want to be, it’s what works best for us" These…
I just got this in my inbox 2 minutes ago. One of the best ways to keep your campaigns fun and unique is by constantly tying them to current events. Olipop might be the best in the game at doing this. I’ve got a breakdown of their full strategy coming Monday that dives deeper…
Most brands panic about sending more than 3 emails a week. While e.l.f. sends 1–2 emails every single day. And it works... for them. Here’s what I learned studying their email strategy 👇 They value consistency over everything else. They'd rather resend an email than not send…
Most brands launch a pop-up and call it a day. Then they wonder why they’re stuck at 2–6% conversion. The ones I just built? → 14.1% → 14.5% And here’s why: • Clear incentive (and no fluff in the copy) • Minimal fields, mobile-first design • A/B tested one variable at a…
Email isn’t about blasting discounts. It’s about building trust over time. Earn attention with value. Deliver consistently. Then ask for the sale.
Bad Pop-Up Example 👇 What’s wrong here? – Weak offer - a mystery discount would convert better – Too much copy - no one’s reading all that – Soft CTA - be clear, not polite – Two buttons - unnecessary friction A high-converting pop-up is simple: One strong offer. One field.…
Your flows should match your customer’s journey. Here’s what that actually looks like: • Welcome • Site Abandonment • Browse Abandonment • Cart & Checkout Abandonment • Post-Purchase • Winback • Sunset • VIP Every one of these drives revenue at a different stage.
What's the best way to prevent my mac from overheating when I work outside in the sun?
99% of brands are overcomplicating email. You don’t need fancy automations or gimmicks. You need: • Pop-ups that convert at 10–14% • Flows that bring customers back • Campaigns that sound like content, not ads That’s how you turn email into your most profitable channel.…
I’m not chasing Lambos. I’m not trying to be famous. I just want to build something real. A home where my wife and kids feel safe. Where they know their dad works hard, loves deeper, and shows up. Where they learn discipline, faith, and how to fight for what matters. I want a…
My account got suspended for sending too many DMs, so if you comment on this, it might take a while to get the DM
My account got suspended for sending too many DMs, so if you comment on this, it might take a while to get the DM
Seasonal campaigns shouldn’t mean “just run a sale.” Most brands think seasonal email strategy means: → Valentine’s = 10% off → Summer = 10% off → Labor Day = … yep, 10% off But that’s not strategy. That’s laziness. Here’s how I actually theme campaigns around seasons that…
Pop-ups aren’t forms. They’re funnels. The last 2 I built are converting over 14%. Here’s why: • Strong offer • Mobile-first design • Headline + timing tests I broke it down here → youtu.be/Gi_dtIjZP9U?si… DM me “Pop-up” and I’ll tell you what I'd do to fix your Pop-up…
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