ALex | Podcast Marketing & YouTube Growth @alexwisewords
Documenting the real stuff of being a Creator Entrepreneur in the Podcast and YouTube space. thevisibilityloop.substack.com/subscribe Joined July 2023-
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The creator economy is splitting into two groups: entertainers and business builders. Entertainers chase algorithms. Business builders focus on outcomes.
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Podcasting gives you authority without having to “sound like” an authority. It’s not about performance, it’s about showing up as yourself, consistently, until people trust you.
Your audience doesn’t need perfect answers. They need proof you’re walking the same messy path they are.
Creativity without execution is daydreaming. Execution without creativity is a grind. The magic is keeping both alive at once.
Authenticity is the reason people show up. Consistency is the reason they stay.
The posts that connect aren’t the ones I “optimize.” They’re the ones I almost delete, thinking they’re too real.
Authenticity starts with what you’re not willing to say.
I learned to say no before I learned to say yes. Boundaries protect growth.
Successful YouTubers don’t focus on getting millions of views. They focus on attracting the right viewers who become customers.
Sell the transformation, not the process.
Mindfulness gave me space between trigger and action. That’s where the strategy lives.
If you feel like an imposter, it often means you're pushing boundaries. Keep going.
Feels like shouting into a void. No replies. No growth. But then, one person writes back. One relationship forms. That’s how it begins.
ALex | Podcast Marketing & YouTube Growth retweeted
The biggest opportunity with AI is to run a company with less. ✅ Less money (you don't need to raise) ✅ Fewer people (you don't need to hire) ✅ Less ceremony ✅ Less overhead ✅ Less stress With AI, "do more with less" is the new "move fast and break things"
it's pretty amazing to watch a podcast listener become a warm lead, almost on autopilot. mapping out that simple automated journey (often just 5 steps) is where the magic starts.
You don’t need 10k listeners to sell something. You need 10 listeners who trust you. Build that with: •Real stories •Small offers •Consistent email follow-up.
Podcast downloads ≠ business results. Executives often track the wrong numbers. The real value isn’t in the listeners, it’s in what happens after they listen. Build a follow-up layer, newsletter signups, LinkedIn comments, etc, so you can track actions, not just impressions.
trust the process.
Before the applause Most podcasting happens in the dark. No listeners yet. No feedback. Just you and the mic. Brené Brown wrote for years before her podcast found millions. She kept showing up before the recognition, before the audience. That’s where the real growth happens.
Your podcast episode from 3 months ago? It’s not dead. It just needs: • A better title • A stronger hook • A short-form video • A new distribution angle You don’t need more content. You need more eyes on what already exists.
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