Andrew B Schultz @andrewbschultz

High Performance Marketer and Coach andrewbschultz.com Utah, United States Joined March 2009

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Andrew B Schultz @andrewbschultz

7 months ago

Emails don’t need more links or flashy gimmicks. They need you to understand the customer so well that they immediately assume you have the solution to their pain. That’s how you get meetings—and revenue.

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Andrew B Schultz @andrewbschultz

7 months ago

Psychology is the foundation of great marketing. Every decision stems from only a handful of fundamental human needs. Understand what influences your prospects, and you'll know how to influence them.

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Andrew B Schultz @andrewbschultz

7 months ago

A limiting belief is not the same as a real problem. Belief: 'There are no good prospects.' Problem: 'I don’t know where to find them.' To effectively resolve these objections, you have to know the difference. Address both.

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Andrew B Schultz @andrewbschultz

7 months ago

The key to persuasion in email? Stories. Show someone who shared their belief, overcame it, and succeeded. Stories move people when facts can’t.

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Andrew B Schultz @andrewbschultz

8 months ago

Objections aren't just excuses—they're limiting beliefs. To convert prospects into customers, you must anticipate these beliefs, challenge them, and tell stories that inspire action.

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Andrew B Schultz @andrewbschultz

8 months ago

The best marketing demonstrates a profound understanding of the customer's pain from not having what they want.

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Andrew B Schultz @andrewbschultz

8 months ago

A client had a B2B audience that was never going to buy the product. We crafted a webinar that spoke to their deepest desires and fears. We addressed the limiting beliefs that would keep them from buying. We closed $30K in annual sales, twice, in a 1-hour presentation.

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Andrew B Schultz @andrewbschultz

8 months ago

Marketing that works doesn’t sell the product; it speaks to the customer’s problems, beliefs, and emotions. If you can meet them where they are, you’ll win their attention.

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Andrew B Schultz @andrewbschultz

8 months ago

The secret to impactful emails? It's not emojis, branding colors, or perfect timing. It's understanding your prospect's pain, personality, and human needs. Start there.

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Andrew B Schultz @andrewbschultz

8 months ago

Most marketing fail because it focuses on the product, not the customer.

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Andrew B Schultz @andrewbschultz

8 months ago

In 2023, a client and I wrote 7 emails to a scared market that wasn't buying anything. We booked 50 meetings and $300,000 revenue in a single month because we knew the audience inside and out.

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Andrew B Schultz @andrewbschultz

a year ago

Is coaching a predatory industry? The New York Times thinks it is. On this episode of the Growth and Influence Podcast, I share: 1. The insinuations made by the NYT 2. The possibility of bad actors in the industry 3. Whether regulation is the answer podcasters.spotify.com/pod/show/growt…

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Andrew B Schultz @andrewbschultz

2 years ago

There are 3 ways to grow any business (yes, this is true for SaaS). 1. Get more customers 2. Sell new things to your customers 3. Sell to your customers more frequently To create rapid growth, each of these requires a deep understanding of the person you're selling to.