Applebaum Associates @applebaumID
You see our work in iconic brands everywhere. We have been helping leading global marketers and startups create standout brands for more than 30 years. applebaumID.com NYC Joined March 2014-
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Premiumization: Our jargonization of the day.
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Investment squatters = People who buy apartments in NYC they don’t live in and drive up the price for everybody else. #therightword
Fusterating = When you mess with a thing for a long time and can’t seem to get it right. #therightword
Carbage = Crumbs, wrappers, old parking stubs and other refuse found in the car. #therightword
Sandalous = When one’s toes hang over the edge of their sandals. #therightword
The right name? "Strong, successful brands are authentic" (Applebaum for @CrainsNewYork) bit.ly/1AiLzMG.
We share our insights on naming a business with @mflamm_reporter for @CrainsNewYork bit.ly/1AiLzMG #branding
The secret to successful brand #naming? Start with strategy, stay open to inspiration: bit.ly/1AiLzMG via @CrainsNewYork
Branding agencies, including Applebaum share naming rights—and wrongs bit.ly/1AiLzMG via @CrainsNewYork #branding
Managing Director of Applebaum shares the secret to #naming a business with @CrainsNewYork's @mflamm_reporter: bit.ly/1AiLzMG
How do you pick the right business name? Our Managing Director reveals what's important in #naming to @CrainsNewYork bit.ly/1AiLzMG
What are the secrets to #naming a business? Applebaum reveals to @mflamm_reporter @CrainsNewyork: bit.ly/1AiLzMG
“Namers are the anonymous authors of the everyday products that rule our lives” via @CrainsNewYork bit.ly/1AiLzMG
We spoke with @CrainsNewYork about how to successfully #rebrand a global company: bit.ly/1AiLzMG (Thanks @mflamm_reporter!)
Big thanks to @mflamm_reporter @CrainsNewyork for featuring our advice on #naming & #branding: bit.ly/1AiLzMG
Valuable insight into the practice and pitfalls of #naming a company in @mflamm_reporter article for @CrainsNewYork bit.ly/1AiLzMG.
An intelligent look at the art and science of #naming and #branding by @mflamm_reporter for @CrainsNewYork: bit.ly/1AiLzMG
Applebaum Associates retweeted
ICYMI, a look at how brand names are made, from the people behind Bing, Wi-Fi, MetroCard... bit.ly/1II4hjW
The secret to #naming? “Strong, successful #brands are authentic” says Applebaum for @CrainsNewYork: bit.ly/1AiLzMG
Applebaum Associates retweeted
Professional branders are in high demand by @mflamm_reporter bit.ly/1JtBdLX @translationguy @applebaumID @Interbrand #marketing #pr
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