appropingo @appropingo

New B2B marketing agency creating ART for innovators - Awareness, Revenue and Trust for B2B tech and software companies - led by @iantruscott - #b2bmarketing appropingo.com England, United Kingdom Joined July 2010

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appropingo @appropingo

6 years ago

You don't always need to jump out from behind a virtual bush.... ow.ly/DwQ330q9AUP

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appropingo @appropingo

7 years ago

Cover all the B2B marketing bases with these 5 kinds of content... appropingo.com/cover-the-b2b-…

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appropingo @appropingo

7 years ago

Latest on our blog - an in depth look at the value of content hubs in building a community around your product or service in #B2Bmarketing - bit.ly/2GUbgey

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appropingo @appropingo

7 years ago

The first part of our guide to persona development - starting with why.... appropingo.com/why-invest-in-…

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appropingo @appropingo

7 years ago

Get off the marketing hamster wheel #b2bmarketing is not about outputs, but outcomes appropingo.com/the-art-of-b2b…

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Ian Truscott @IanTruscott

7 years ago

"Taking the time to define your brand story is fantastic, but change the category, own the story of the market is hugely powerful" - Want to be the hero of your category story? - loom.ly/7qsZWtc @appropingo

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appropingo @appropingo

7 years ago

LinkedIn: The Most Important Channel for B2B Marketers bit.ly/2QltAlX

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appropingo @appropingo

7 years ago

"“How do I get our product guys – and my boss – to let me create content that people can be bothered to read?” - Nice article - How to simplify your B2B content (without dumbing down) @McGuireDavid - bit.ly/2DSpKd4

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appropingo @appropingo

7 years ago

Manage the Machines or They Will Manage You - splendid article by @dshiao on @cmswire bit.ly/2QugJh4

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appropingo @appropingo

7 years ago

Fantastic advice from @robert_rose - what if instead of saying “We need a blog post,” we asked, “What value could we deliver to our customers at this part of their journey?” #contentmarketing bit.ly/2Qr6x9d

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appropingo @appropingo

7 years ago

Inside-Out Brand Research bit.ly/2DLRtfu

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appropingo @appropingo

7 years ago

Lot's of nodding going on over here - from the @HubSpot blog by @cforsey1 - How to Use Ideation Sessions to Develop Your Best Ideas Yet bit.ly/2QiYXgF