AskDrBrown @askdrbrown
Academics say I’m too practical. Gurus say I’m too rigorous. Prof of Entrepreneurship. I write about what actually works — most of what you’ve heard is wrong. askdrbrown.substack.com Worldwide Joined November 2010-
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Same two candies. Handed over with the check, the average tip was 21.62%. One with the check and one offered on the way out: 22.99%. No candy: 18.95%. One server, 20 parties per group. What's the standard freebie you give that nobody notices?
A hotel sign said 75% of guests who stayed in your exact room had joined the towel-reuse program. Reuse hit 49.3%, vs 37.2% for the standard sign. Which request do you keep explaining that a peer fact might help?
In 1982, Mars said no to putting M&M's in E.T. Hershey said yes and Reese's Pieces got the part. Nobody can tell you what that no cost. What's the last big "no" you gave, and how would you know if it was wrong?
Amazon offers some warehouse employees up to $5,000 to quit. The offer is titled "Please Don't Take This Offer." If you offered your team $2,000 to quit, who would take it?
Costco's CEO asked to raise the $1.50 hot dog by 25 cents. The founder reportedly said he'd kill him and to figure it out. He switched the soda from Coke to Pepsi. What's the one price you'd never touch?
Pixar lost 90% of Toy Story 2 with one command, and its backup had been failing for a month. This month a Swedish TV4 season edit was deleted too. A backup you've never restored from is a guess. When did you last restore one?
The "shorter attention span than a goldfish" stat: Microsoft Canada's 2015 chart credits "Statistic brain." The BBC reported in 2017 that no one could find the research. Which number do you quote that you've never traced?
In 18 of 22 studies reviewed in 1987 by Diehl and Stroebe, people brainstorming alone beat the group. Waiting your turn was the main drag. Who talks first in your meetings?
Peter Drucker never said "If you can't measure it, you can't manage it," says an essay on the Drucker Institute's site. Name one metric you'd cut, and one you'd defend without the quote.
"The Marshmallow Test does not reliably predict adult functioning." That's the title of a 2024 paper. Do your people wait because they're patient, or because you've earned it?
The patent office wasn't sure Volvo's seat belt was unique enough to patent. Another three-point belt already existed. If you're paying lawyers to guard something, would customers notice if a rival copied it tomorrow?
The popular story: Ford paid $5 a day so workers could buy Model Ts. The full $5 came with home inspectors, and the museum says turnover was 370 percent. What does one resignation cost you?
The Maslow pyramid was pitched in 1960 as "maximum motivation at the lowest cost." Researchers searched his books, diaries and archived papers and found no pyramid. Which of your people policies still assumes the ladder?
The Hawthorne effect is a management-training staple. When Levitt and List recovered the original 1920s data, they called the famous descriptions of it "entirely fictional." Before you call a program a win, ask: compared to what?
Dunbar's number (150) shapes teams and offices, including a 2007 reorg at Sweden's Tax Agency. A 2021 Stockholm University re-analysis found a 95% confidence interval of 2 to 520 people. That's not a design spec.
"Even at the time we wrote it, we weren't doing it." A Spotify agile coach on the Spotify model of squads and tribes. A former Spotify PM called it "only ever aspirational and never fully implemented." Companies copied it anyway.
Two Fortune 500 companies switched to open-plan offices to boost collaboration. Harvard researchers tracked employees with sensors: face-to-face interaction fell about 70%, emails sent rose 56%, instant messages rose 67%.
Q1 2007: Netflix lost about 55,000 subscribers while Blockbuster's Total Access kept growing. Then a new CEO cut its advertising and raised prices up to 40%. Blockbuster's real mistake came 7 years after it passed on Netflix.
"90% of startups fail" is wrong. US government data: 79.6% of new businesses survived year 1, 50.6% were still open after 5 years, 34.7% after 10. Those scary odds fit venture-backed startups, not businesses in general.
Zenefits was worth 4.5 billion dollars in 2015. A tool called "the Macro" let brokers fake required licensing training. 13 months later: 2 billion, a CEO resignation, and a 7 million dollar fine. Some broken things don't ship a patch.
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