Attention Lab @attention_lab
Storytelling for a digitally distracted world. Helping ventures to grow - across product, story and marketing 📲💸📈🇿🇦 South Africa Joined February 2018-
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Attention Lab retweeted
3. Skippability — the democratization of attention Without the protection of structured ad units — brands struggle to compete for attention out in the open. In the attention democracy, brands get far less air time. medium.com/attention-lab/…
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Attention Lab retweeted
Here it is.. basically the core of my career’s marketing knowledge - a sort of unified theory of the current state of marketing today. I would love you to read and adorn it with praise.. but also, poke holes, even FIGHT ME!! Please ⚔️ medium.com/attention-lab/…
Attention Lab retweeted
A great paradox of the hyper-connected age is that it’s becoming harder to really connect with people. Advertisers now have to overcome a chronically distracted audience. link.medium.com/MRBeRmP9v4
Attention Lab retweeted
The internet has literally reduced people’s belief in religions.. why do we exepect them to believe in brands? medium.com/attention-lab/…
Attention Lab retweeted
Our brains are hardwired to hear stories, rather than hard facts. f-st.co/mkOKSRe
#4. SHARING - With a connected audience, advertising has become less popular and brands are slowly being suffocated by the new economics of media: medium.com/attention-lab/…
#3. SKIPPABILITY - Without the protection of structured ad units — brands struggle to compete for attention out in the open: medium.com/attention-lab/…
The ad industry’s big debate is a false dichotomy. Short-termism is a symptom, not the cause of the state of marketing.. Here are 4 of the big forces responsible for our marketing pains: medium.com/attention-lab/…
The ad industry’s big debate is a false dichotomy. Short-termism is a symptom, not the cause of the state of marketing. Here are 4 of the big forces responsible for our markeing pains: medium.com/attention-lab/…
Attention Lab retweeted
After spending 2 Days in Hangzhou at #SinglesDay, a few points of insights.
There is a growing sense that marketing has lost its way — but short-termism is a symptom not the cause of the current state of the industry. link.medium.com/D2o4DsZVy1
Attention Lab retweeted
5 Things to Know About Disney+ as the Streaming Service Debuts Today adweek.it/2KbfZZQ#.Xcqfx…
Attention Lab retweeted
There is a growing sense that marketing has lost its way — and that we’ve been led here mostly by marketers choosing short-term performance over substance.. but short-termism is a symptom not the cause of the current state of the industry. link.medium.com/7reksIxEu1
Attention Lab retweeted
Apple's outside ad agency cuts 50 employees. @profgalloway talks about the end of the brand era & how innovation is more and more about product development & not branding. bloomberg.com/news/articles/…
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