Authentic Labs @auth_labs
We add value to products by delivering actionable content to consumers at the point of purchase and throughout the life of the product. authenticlabs.com Boulder, Colorado Joined April 2022-
Tweets16
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Followers9
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Following28
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Likes7
@PackagingEurope We love refillable packaging and we expect to love them even more when #connectedpackaging is employed to update #conciousconsumers
According to @Microsoft, organizations that leverage customer behavior to generate #consumerinsights outperform their peers by 85%. authenticlabs.com/2022/07/4-effe… #CPGBrands #Packaging #Packagingdesign #connectedpackaging
Podback – The Future, or Just Another Piece of Wishcycling? @Nespresso and #JacobsDouweEgberts launched #Podback early last year — is it enough? ➡Read the full article here: fal.cn/3pQKW #CPGBrands #Recycling #Sustainability #CoffeePods Image Source: Supply Pilot
We've partnered with the @OIA (Outdoor Industry Association) to give the members premier access to the Real® platform — to deepen customer relationships and gain meaningful consumer insight. bit.ly/3bsIBOP #outdoor #packaging #connectedpackaging #partnerships
The future is shaping up to be... actually helpful!
#medicalpackaging news at #thepackout from @Medtronic: goal to move to electronic Instructions for Use (eIFUs) by FY27
This is fantastic! But I think "European Compost Standards EN13242" referenced in the linked article is a mistake. It should be "EN 13432".
No more plastic bottles 💦 We’re now using the peloton’s first entirely compostable bottle from @RideCannondale 🙏 Read the full story 👉 efprocycling.com/culture/no-mor…
According to @salesforce, 76% of consumers expect companies to recognize their needs and expectations. That is, #consumers want a personalized experience with #brands. How are you delivering? #packaging #marketingstrategy #smartpackaging #CPG
Fantastic! With 91% of #consumers wanting #brands to demonstrate they are making #positivechoices, this work is inspiring!
Women leaders are driving the push for #sustainable #packaging today. Discover their innovations at @MarsGlobal, @EsteeLauder, and @drinkbritawater. #Workforce buff.ly/3s1Eoao
5 Great brands leveraging #smartpackaging solutions authenticlabs.com/2022/05/smart-… @yeovalley @bombaysapphire @stacyspitachips @tetrapak @vitalfarms
Packaging sustainability influences Gen Z shopping choices spnews.com/genz-shopping/ #packaging #sustainability #circulareconomy #retailpackaging #genzmarketing #ecofriendly #circulareconomy
@AIPIAcongress is on the mark here. #retailers can easily leverage existing #smartpackaging and #connectedpackaging solutions on shelves.
In light of pandemic-related trends toward e-commerce shopping, how can retailers re-engage consumers in the bricks-and-mortar experience? The answer, according to Andrew Manly, lies in the successful and comprehensive usage of smart packaging Full story: packagingeurope.com/comment/are-re…
Great examples from @BeverageInd on how brands are making their product smart and connected bevindustry.com/articles/94983… #smartpackaging #intelligentpackaging #packaging
@packfutur A clear and insightful piece, @SpeakerFuturist. Well spied and helpful @packfutur
If you're not leveraging your #packaging to create new data streams with customers, you should be! Here's a quick read on why: authenticlabs.com/2022/04/smart-… #smartpackaging #connectedpackaging
67% of consumers say it's important that the products they buy are in sustainable packaging #sustainablepackaging #smartpackaging #connectedpackaging authenticlabs.com/2022/03/smart-…
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Sustainable Packaging... @news_packaging
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AIPIA @AIPIAcongress
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