Ayushi Jain @ayushivjain
Brand + marketing @browserstack • I tweet startups, tech and SaaS • Passionate writer • MICAn • Lifelong learner • Tweets are my own 🌎 Joined June 2012-
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Brand identities have moved over boring logos & letterheads. Brands today use every touchpoint as a marker of identity. Here are some unconventional ones: - Netflix's "ta-dum" intro sound - Spotify's "Wrapped" campaign - Mailchimp's copy—funny, playful, & almost weird
Iconic brands like Apple, Disney, Cadbury, IBM and Unilever have one thing in common. They weren't built in a day.
90% done is better than 100%.
Been mulling over this one: Not having a singular, dominate growth channel is a feature not a bug. Unattributable marketing likely means you’ve done such a great job on brand, building advocacy, and a combination of small channels that customers seemingly come from nowhere.
Most brand marketing aims to increase the *brand intimacy* quotient. What's that? It's how customers bond with brands. Their connections with brands are emotional & can make them feel: - nostalgic - aspirational - habitual - indulgent - or just smarter Just like humans.
Brand loyalty tip💡 Celebrate the customer. Make them feel appreciated and recognize them for the role they play in your brand's success.
You’re not paid based on how hard you work. You’re paid based on how hard you are to replace. I went from 0 to CMO in 7 years. THREAD: 18 lessons to become indispensable at work.
Places that can be used to build a positive brand experience but are often overlooked: - autoresponder emails - consistent design in creatives - customer cancellation calls and emails
Brand awareness tip💡 There are a lot of ways to increase brand awareness—influencer partnerships, content marketing, podcasts, paid ads, referrals, thought leadership, etc. But only a few align with your brand identity. Choose them. Be selective.
The best business ideas have yet to be tried. The best books have yet to be written. The best relationships have yet to be formed. It's not too late. The space of possibilities is endless. The most interesting terrain remains unexplored.
“If you've invented something new but you haven't invented an effective way to sell it, you have a bad business—no matter how good the product." — Zero to One, Peter Thiel
Pretty much sums it up!
3 ways @Drift's winning at brand building: - employee advocacy - distinct visual identity - content marketing
I'm a big advocate of brand storytelling. Most of it is about your brand's vision, mission, values, history or purpose. But a lot of it is also about your customers, employees, partners—their struggles and glory. They're the real heroes!🏅
One of the best ways to build brand awareness has been under your nose all this time. Intimate and open online gatherings like: • LinkedIn Live • Twitter Spaces • IG Live Not big budget events, But low-cost, high ROI, freewheeling ideas are the future.
What's @Shopify's biggest strength? 1. Easy e-commerce website builder 2. Hassle-free domain registration 3. Flexible plans None of the above. It's their $800M partner ecosystem. The partners are the real builders. It's their moat.
A solid brand strategy is like a gift that keeps on giving.
User experience is just one part of the brand experience. Don't mistake one for the other.
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Hi sharks my idea is to create a new city with bangalore weather delhi food and mumbai people
Entry level is not 6-8 years of experience... are you companies OK???
🤩 Test on iPhone 14! 🤩 We are thrilled to announce that #iPhone14 mobile devices are now available on BrowserStack in record time! 🚀 With BrowserStack, the future isn't so 'Far Out'. ➡️ ow.ly/98ug50KLLqx
Bengaluru autos got no chill
@nikhilkumarks Loaded with garlic - named rameshwaram but must have been cooked by ramgarh banglas
Web3 lingo is confusing. This list of 50+ terms will get you up to speed (fast):
This story is a lesson that - Capture the Market even before the launch - Use the power of social media -Expand Your Market & Leverage it
Thanks to Business Insider @BITech for this feature Little 🇯🇲Jamaican boy in his room, not knowing code can shake the tech world #nocode. Anything is possible. Thanks @kyliebytes businessinsider.com/tiny-acquisiti…
The best senior leaders I’ve met still love and engage with the details.
@mkhundmiri Yes! The best practices are the ones you find out by...practicing. Kind of a "duh" moment, right?
Quitting your job & doing a startup OR Building side-projects that can lead to a startup eventually What would you do?
Fueler is self-funded. Still in private beta, making $0. With feedback from fuelers, we are improving it everyday. We are working with other brands to survive and build Fueler. I guess every bootstrapping startup has its own story in its early days. What is your story?
One of the most underrated ways to build a startup is to start a consultancy/agency and use the profits to fund a product. It's a great way and I did it for quite a bit. But screw me, better examples: • Basecamp - $10m revenue • Tiny Capital – $100m • Mailchimp – $700m
Branding is more than just a logo!
Brand identities have moved over boring logos & letterheads. Brands today use every touchpoint as a marker of identity. Here are some unconventional ones: - Netflix's "ta-dum" intro sound - Spotify's "Wrapped" campaign - Mailchimp's copy—funny, playful, & almost weird
@ayushivjain Brands today are adding distinguishing factor to every minute detail the user could find. Great share 👏🏻
@ayushivjain That's great! But I guess the broccoli scares you away afterward Ayushi 😆😆😆
❌ Most successful brands have the best product ✅ Most successful brands are the best content creators
Companies that succeed know who they're targeting with their product. Hate FB? Advertisers and your parents love it. Hate Microsoft? Businesses love it. Hate Walmart? Bargain customers love it. - Who are YOU targeting?
Having a purpose and being able to work towards it is the formula for lasting happiness
Trends for United States
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