Carl Hitchborn @carlhitchborn
On a Mission to Build the Biggest and Fairest Music Company in the World. Posting daily to my Stubstack from Jan 1st. thebakersays.com Los Angeles, CA Joined July 2009-
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Abandonment flows make up a quarter of the $35,000,000+ in sales we've made for our e-commerce brands. I just created a flowchart showing how we set them up to recover $10,000s in sales per month. 🛒 Like, RT, and reply "flow" if you want me to DM it to you. (Followers only)
Who agrees that success comes once you master this one skill first? thebakersays.me/p/success-come…
It's time for the music business to ditch vanity metrics and instead get obsessed with 'people metrics': thebakersays.me/p/its-high-tim…
“WRESTLING WITH GODS”.100 most influential men in the world. @elonmusk and his ventures,@Tesla ,@SpaceX , @neuralink ,AI and a lot more. A 9 feet tall PEN ON PAPER piece with a touch of silicon wafers. Icons.Rebels.Horrible dictators. Good&Evil. Retweet!#elonmusk
7 Reasons Why We Should All Thank Spotify, by @carlhitchborn open.substack.com/pub/thebakersa… #Spotify
Too often, we think complexity is the key to success - but it's often the path to diluted focus, wasted budget & an underwhelming outcome. Unlock the power of simplicity: thebakersays.substack.com/p/unleashing-t… #simplicity #success #musicbusiness
Live Nation is exploiting artists in their monopoly & profiting off inflated ticket booking fees. Check out my Substack for my comments on this week's Senate Judiciary Committee hearing, featuring Clyde: @lawrencetheband & ideas for a fairer partnership thebakersays.substack.com/p/is-it-time-f…
"The [major labels] are making more money than ever due to the fact they own the history of music" @carlhitchborn thebakersays.substack.com/p/i-realized-t…
Mental health and self development are not topics often spoken about in the music business, this needs to change. thebakersays.substack.com/p/artists-how-…
Artists: don’t get lost in the noise in 2023, focus on these proven strategies instead of relying on luck: #TheTimeToIsNow thebakersays.substack.com/p/new-year-new…
This is an insightful article into the music legend @carlhitchborn written by @victorious_pr goodmenproject.com/featured-conte…
Is it all a lie? The myth of @russdiemon is harmful to actual independent artists (full report): thebakersays.substack.com/p/the-myth-of-…
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4K Followers 2K Following Co-founder, CEO @creatornow_ // dot-connector for @airrack @yestheory prev. @shopifyHappy Birthday to my amazing wife @MarineKossy who's out in the Indian Ocean on a fishing boat on a work trip. This is the first Birthday that we have been apart since we met all those years ago. Happy Birthday Kossy #DKHQ #HB2U
wait til you see the next 4-6 weeks 🤫
@denk_tweets @beehiiv I've never seen a company ship at the speed & volume you're shipping at.
$4m ARR and accelerating @beehiiv 😎 14 months: $0 → $1m 3 months: $1m → $2m 2.5 months: $2m → $3m 2 months: $3m → $4m
Abandonment flows make up a quarter of the $35,000,000+ in sales we've made for our e-commerce brands. I just created a flowchart showing how we set them up to recover $10,000s in sales per month. 🛒 Like, RT, and reply "flow" if you want me to DM it to you. (Followers only)
30 ways scammers made millions by selling fake PR articles, fake followers, and fake influence. blitzmetrics.com/30-ways-influe…
7 Reasons Why We Should All Thank Spotify, by @carlhitchborn open.substack.com/pub/thebakersa… #Spotify
@carlhitchborn The natural follow up is- can it ever be made equitable?
Predictable lead flow is THE lever to pull to creating a hyper-growth company. The BEST way to do this (if you have a large TAM): 1. Set up 40 secondary domains 2. Scrape 10,000 leads of your ideal clients every month 3. Send 25k semi-personalized cold emails/m 👇👇
"The [major labels] are making more money than ever due to the fact they own the history of music" @carlhitchborn thebakersays.substack.com/p/i-realized-t…
@ShaanVP If I have to write a high-stakes cold email, I come back to this email by @safwaankay to @ShaanVP to prep. Btw, blocked by @safwaankay. Never spoke to a guy 🤷♂️
8/ "Create a curiosity gap in the subject line" - @ShaanVP Give a hint to your reader of what's to come without giving all the answers. Example: "The 5 ways to grow your revenue by $1M in the next 60 days." The reader will think, "What are those 5 ways? I want to know"
7/ "Add social proof" - @SahilBloom Infuse credentials or social proof—i.e. reasons the person should take you seriously. Don't be humble—let it shine. What have you done that is interesting or notable? Who has engaged? Show them they would be crazy to ignore your email.
6/ "Follow-up to show you care" - @sivers You're emailing a busy person. There's a high chance they'll miss your first email. So, follow up every T+2, T+5, and T+7 days. You'll show you care and receive 40-50% more responses.
If you want an interview, ask, "Can you chat on Monday at 3 pm?" If you want to meet, ask, "Are you willing for a 15-min coffee on Thursday at 5 pm?" The trick is to be ultra-specific, making it easy to respond, and keeping it low-friction "(15 min vs 60 min)
5/ "Reverse engineer your offer for the CTA" - @andrehaykaljr Ensure your ask is specific and can be answered with "yes/no." Don't ask something that will make them reply later (later means never). Tip: Write your outcome, and turn it into a yes/no question. Example:
Few things you can do: • If you're pitching a service, provide a detailed plan of how you'll help. • If you're seeking a job, share how you'll grow the company in the next 90 days. • If you want to network, show why they should agree.
4/ "Personalize. Pain point. Pitch" - @harrydry Make the email about them, not you. Show how you'll either save them money/time or help them avoid stress/make money. Give to receive.
3/ "Be super clear on who you are" - @sriramk Address who you are and why you're worth paying attention to (credibility). Two ways to do this: • Share what you’ve built & achieved with social proof. • Talk about your credentials (companies you worked at and roles you had).