this is a great piece on how TikTok shapes the aesthetic of food / restaurants. Instagram forced food to make for pristine, dramatic static images, now, TikTok requires moments of motion and "activation" because of video grubstreet.com/article/tiktok…
in any case, the food is Content before it's food, and that's true of many cultural forms: music, photography, choreography, etc
@chaykak I dont think IG food was ever pristine
@chaykak that burger thats just a deep fried cheese wheel that explodes all over everything that trends every 2 months
@chaykak Fascinating. Really fascinating. Also off putting, as an old lactose intolerant.
@chaykak In the visual texture championships it's viscosity for the win
@chaykak .@ezra_marc's pull quotes from the videos really made this piece come together. “The kale Caesar was giving low-budget … and the lobster rolls were serving major tuna-salad energy.”
@chaykak pasta prepared by the devil himself
@chaykak Creating the image of enjoying oneself is more important than the actual experience of enjoyment. We’re all just doing PR, all the time