You don’t need another brainstorm session. You need to hear what users are already screaming about in 1-star reviews, forums, and comments. That’s where the gold is.
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@coderxoxo Yes, that's where I started when I wanted to see if my UVP on Verbite was attractive. But I noticed that the best reviews are 2 and 3 stars; they're the most constructive and critical at the same time.