crowdify @crowdify
Brand managers: find out what consumers *really* think about your brand using our powerful semantic engine! crowdify.com Seattle, WA Joined May 2008-
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Does quantitative research kill brand differentiation? http://is.gd/roTy Make sure to read Bruce Tait's linked article.
Reading interesting comments on the LinkedIn VERB list about the hidden power of words: http://is.gd/qqON
Reading user comments about the difference between "brand" and "branding" here: http://is.gd/pYy8
Can Marketing Managers Trust Traditional Market Research? "stated preferences may not [predict] actual consumer decisions" http://is.gd/pQWS
"[Customers] often can't or won't tell you about how they really feel about most things" http://is.gd/pxw9
How well do people know what they like? Interesting new research from Daniel Gilbert. http://tinyurl.com/cpp34l (h/t @StephenLaughlin)
People choose pictures representing their thoughts which are analyzed for metaphors meant to reveal deeper ideas. http://tinyurl.com/c22bsf
"[Marketers] are coming face to face with the lack of insight they have [about] why customers buy" http://bit.ly/Lh6j2 h/t @anthonyrstevens
John Gerzema (The Brand Bubble) gave a presentation on brand strategy at #ecsf09 that I found interesting. http://is.gd/o1fS
Current obstacle: "consumer insights [about your brand] are not applied and shared throughout the company." - The Brand Bubble
Customers now evaluate brands like investors: on net present value, option or expected future value, and risk value. - The Brand Bubble
Reading "The Brand Bubble" by John Gerzema and Ed Lebar. Fascinating argument that may have been proven out by a 40% market correction.
Crowdify inches up in the Seattle 2.0 website traffic rankings: http://tinyurl.com/d3ks7b
Reading "The Fall of the Focus Group" at Brand Strategy Insider: http://is.gd/lzXW
The Crowdify blog is up (although depressingly blank so far): http://blog.crowdify.com. Announcements, releases, etc. to be posted there.
Project Hanky (a #crowdify feature) is nearing completion. Will I actually make a May 31 launch? Wow.
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