helping creators run AI-first businesses that drive revenue https://t.co/nn2ZtnLo5J // https://t.co/nNgtzuBQ3w // learning something new every day :) MedellinJoined February 2009
2 months ago: a client reached out to us for help setting up their newsletter.
today: they're generating a growing number of leads every week via the newsletter and are about to launch a second one for a different geography they're focusing on.
🧯🔥
do you know why in north america everyone uses sms and in latam everyone uses whatsapp?
because sms was too expensive in latam, so Slim (mexican richest folk and owner of america movil) pushed for whatsapp adoption as an alternative.
now everyone uses it lol.
I've run cold email campaigns to acquire subscribers and they work pretty well.
plus, they're not as expensive as you imagine (it all depends on how far you want to go).
If you run a SaaS company with a clear icp and buyer persona, but don't have a niche newsletter attracting leads every week, then we can't be friends.
(but maybe i can help you set up one that actually converts).
most companies focus on generating new leads, but they don't focus on doing something with the thousands of leads they already have in their crm!!!
they're sleeping on potential 💵💵💵💵
I've recently seen many ai tools to help folks write newsletters. they look cool, but i think they're missing a few fundamentals...
wonder how many of them have actually written a newsletter lol.
cool thing about living in latam and having clients in the us and being connected to what's happening there is that you can spot early trends that will probably work in latam too.
flywheels and growth loops are cool, and i get why they made their way through growth 101 books, but damn, give me a traditional sexy-looking funnel that converts!! they never get old.
i will always cheer for people building newsletters as standalone businesses, but folks who have great newsletters and great businesses behind... they have my respect.
I think vibe coding has done a better job at onboarding "new" users than vibe marketing...
the latter still looks complex with all the n8n screenshots and keeps people away. whereas a chat-based interface is more inviting.
recently read an article where cloudflare's ceo said google used to send you one visitor for every two scraped pages. now that ratio is 1:6...
if that doesn't tell you what to do with your content strategy, i don't know what will.
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