David Wethey @davidwethey
Founder/Chairman of Agency Assessments International. Author of DECIDE and MOTE. Currently writing THE VERY IDEA! to complete his Create/Debate/Decide series motemeeting.com London Joined February 2011-
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Ageism is a real problem in advertising. Read about Mady Morris's experience. Countless others over 40 have been discriminated against. But Vicki Maguire's potty-mouthed and politicised piece, promoted by Campaign yesterday, was about age stereotyping. Nothing to do with ageism.
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I'm doing an event at Brand Exchange 6pm on Wed 5th June, based on my book THE VERY IDEA, with the encouraging title "Idea Economics can make you indispensable". Do please register and come. See invitation and registration details below #davidwethey, #bra…lnkd.in/eqgJyNW
What a bargain! Please see this link: lnkd.in/eGuGHJ5 Apologies for a sordid commercial message, but my latest tome is on special offer at Amazon Kindle for LESS THAN ONE BRITISH POUND UNTIL THIS SATURDAY, and I thought that - even out of curio…lnkd.in/eh6RZFX
The internet is a wonderful thing. This week I came across the story of American billionaire S Truett Cathy. He died in 2014 having made a fortune selling chicken sandwiches (the Chick-fil-A chain). His autobiography was entitled E…lnkd.in/drbAg7y lnkd.in/dS4E6c6
Creative Partnerships Consulting I am delighted to announce that Philip Purdon and I have joined forces to launch Creative Partnerships Consulting. lnkd.in/dXi2B3w I’ve previously worked with Philip as both agency leade…lnkd.in/dab2_43 lnkd.in/dS4E6c6
I prefer real intelligence and you? check out my blog marketingsociety.com/the-library/i-…
Do you sincerely want to make millions of pounds? 6 routes to fortune. My latest Marketing Society blog po.st/zsiMxr via @Po_st
What do you do at the office, Daddy? Read my latest Marketing Society blog here po.st/TB10Ft via @Po_st
They're fighting it out to get the gig on Bake Off
No wonder Bercow's excited. He thinks he's second in line to be PM - like the Speaker of the House! #bercow #theveryidea
Love the Bercow intervention. Expect Refs to decide who plays at Twickers and Umpires to do the invites to Wimbledon #theveryidea
Apparently "trump" doesn't mean fart in US English. Well that may be changing.... #theveryidea
Think better by juggling three ideas at the same time. #theveryidea
"Ideas are made, not born". What do you think? Bit of both, maybe? #theveryidea
I'm collecting brilliant idea-generation techniques for my new book. Any gems? #theveryidea
E Pluribus Unum seems a bit passe under Trump. How about Futue Te Ipsum America? #theveryidea
Harry Truman said, 'Amazing what you can achieve if you don't care who takes the credit'. Very Trump-like. #theveryidea
What’s the best idea you never had? Read my latest Marketing Society blog here: Chttp://po.st/CQhzgm via @Po_st
Read my latest Marketing Society blog: @davidwethey hits us with some hard truths marketingsoc.co/wakeup5
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