Devanuj Nath @devxnuj
Logo & Identity Design for SaaS & Startups | Open for work - DM Joined July 2025-
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"Their logo works, so mine should look similar." But here’s the reality Copying = invisible Your brand needs to STAND OUT, not blend in When you look like everyone else… Customers forget you exist
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I tried prompting AI for a logo Got the most cookie-cutter design ever Same gradients everyone uses Same icon styles I see everywhere Same typography trends from templates It looked like 500 other startups AI can't differentiate It’s only good for ideas
Got followed by a YC founder for the first time (@conor_ai) I'll tell my mom I made it
Premium branding = premium pricing Visual quality signals product quality Clean typography → expensive feel Consistent design → higher value Sharp logos → professional trust Result? Customers pay more willingly Cheap design kills premium pricing
Design is your SILENT salesperson Strong brand recognition cuts acquisition costs Consistent visuals shorten sales cycles Professional look closes deals faster We judge things based on how they look This is basic psychology Invest in design = invest in revenue
Premium branding changes customer perception People see premium brands as: Reliable Trustworthy Professional Your visual identity shapes their feelings Their feelings shape their buying behavior
Every startup looks exactly the SAME AI templates make everyone look the same Same colors & same layouts Customers can't tell you apart Your brand gets lost in the crowd Sales suffer from zero memorability
Devanuj Nath retweeted
Logo & Brand Visual Identity - Flownest Meaning explained below
Me: What makes a logo amazing, according to you? Them: "Simple or representative of the product" WRONG A logo does not represent a product It represents your brand's: Values Identity Purpose Stop confining your brand Stop being cliche
Ai can't make good logos It doesn't know your customer stories Misses your competitive landscape Lacks context about your business Can't feel your brand personality Ignores your business goals Let that sink in
“Nobody cares about logos if the app works” BIGGEST startup lie ever People might not consciously notice logos But they subconsciously feel them Consistent design raises willingness to pay Across your product and pitch decks Visual consistency = perceived value
Your logo decides everything First impressions happen in milliseconds Your logo speaks before you do Good logo builds instant trust Bad logo raises red flags It's your brand's handshake Make it count
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