#DidYouKnow With a quirky & humorous tone Pidilite Industries’ instant adhesive brand Fevikwik stands out for its simple yet intelligent advertising. Fevikiwik’s ads have achieved legendary status because of creative & diverse ways it depicts product’s ease of use & versatility.
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Fevikwik’s catchy tagline ‘Chutki Me Chipkaye’ also adds to the ads’ universal appeal. It first appeared in a 1998 commercial crafted by Ogilvy & Mather, which was voted commercial of the century at the Abby Awards.