Exploring Digital in Indian Rural Heartland @digirural_cclab
Qualitative exploratory research incorporating methods such as digital ethnography to understand digital behaviour beyond urban metropolitans in India Joined September 2021-
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Enjoyed talking about brands in Indian bazaars with sociologist Maitrayee Deka. And the suggestion that there is something unique about brands in the informal economy: an "aesthetic of excess". Webinar hosted by the @cclab_iimu
"About 60% of #consumers used digital payments multiple times per week for festive season purchases, revealed the study." #digitalPayment #India #consumerism #insights #consumerbehaviour #digital #CCLab indianexpress.com/article/techno…
Join us for an insightful session with Dr Maitrayee Deka, to understand how brands are re-imagined in informal economic systems. When: 13th December. 2021 6:00 PM IST Register for the webinar here: lnkd.in/eVw8rVj8 @juliencayla @ProfTanvi @unlearning18 #iimu #webinar
The Consumer Culture Lab of IIM Udaipur will be hosting a webinar with Dr. Maitrayee Deka on 'Media Assemblages of Bazaar Brands' to learn about her work. Date: 13th December 2021 Time: 6:00 PM Zoom Link: zoom.us/webinar/regist… #IIM #IIMU
It is such an individual and unique experience to conduct #ethnography, that there is very little one can teach. To explore what 'doing' ethnography means, we read Clifford Geertz seminal text "Deep Play" to reflect upon the variety of experiences an ethnographer goes through.
We are thrilled to announce that 7 students from @IIM_Udaipur are joining us as student-researchers for the Stage 2. For this stage, we will be conducting #ethnographies (#virtually) over the next several months! #Anthropology #remoteresearch #qualitativereserch #India #CCLab
Hey digi-travelers! This week we will be traveling to southern India, through the beautiful towns of Kannur, Anakapalli, and Visakhapatnam. We are excited to learn about the diverse ways in which our participants are interacting with the digital!
"It has already been downloaded by more than 1,000 children from different schools across Maharashtra, Gujarat, Rajasthan and Uttar Pradesh." #internet #education #India #accessibility #digirural #CCLab thehindu.com/news/national/…
The #paricipant and #researcher, come from such different #lifeworlds, but for those 2 hours - find a shared space to exchange their experiences, goals, aspirations etc. There is something quite magical about that experience which can't seem to replicate in #remoteresearch!
But the one thing we cant seem to ignore is the lack of human touch in such settings - a shared moment that just developed since we shared the same physical space. #reflections #remoteresearch #digitalmediums #qualitativeresearch #Digirural #CCLab
We have been conducting virtual interviews - E-meeting people through #Zoom across the country! Its definitely allowed us access to towns and #villages that would have otherwise been so hard to reach making this research more #inclusive and #diverse!
“Because of the pandemic, smaller cities are rising in terms of new members or activity on the app,” said Marine Ravinet, Head of Trends at Happn." #datingapps #India #newnormal #insights #socialdynamics #digitalbehaviour #Digirural #CCLab indianexpress.com/article/india/…
Did you know that once The biggest cable TV farm in all over North Bengal was in #Dhupguri. The oldest cable company "MADONA DISH CENTER''(M.D.C) were known for their local channel too. Get a glimpse of this place through this #YouTube video! youtube.com/watch?v=s3_4uz…
We are going to Dhupguri, West Bengal. Sayantani Paul, one of our student researchers from MBA2, interviewed a participant who lives in Dhupguri. #iimudaipur #bschool #research #remotetravel #fieldwork #consumerbehaviour #marketresearch #CCLab
Now, let’s e-travel to the Eastern side of India! #research #bschool #consumerculture #consumerbehaviour #digitalIndia #Digirural #CCLab
Did you know Bhagalpur is home to the Vikramshila Gangetic Dolphin Sanctuary? It is the protected area for the endangered Gangetic Dolphins that is native to the region, and also the national aquatic animal of India. Image source: nativeplanet.com/bhagalpur/vikr…
Hey, digital travelers! Our next participant is from Bhagalpur, Bihar; who was interviewed by Isha Jain, our student researcher. #fieldwork #research #remoteresearch #India #Digitalexperiences #Digirural #CCLab
Our next participant hails from this scenic town of Goalpara. Did you know that the name Goalpara originated from the word ‘Gwaltippika’, which means Guwali village, i.e. the village of the milk-men? Image source: en.wikipedia.org/wiki/Goalpara #Assam #consumerbehaviour #marketresearch
Next, we travel to Goalpara, #Assam. #remoteresearch #fieldwork #digitalIndia #research #Indianconsumer #insights #Digirural #CCLab
Parikshit Mishra, one of our student-researchers recently interviewed a participant from #Patna. #iimu #onlineresearch #virtualfieldwork #digital #qualitativeresearch #remoteresearch #India #marketresearch #digirural #CCLab
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