Direct Agents @directagents

Referral traffic from ChatGPT to websites fell 52% in just one month. The rise of answer-first platforms like Reddit and Wikipedia is reshaping B2B visibility. In our latest article, “AI Visibility for B2B: How to Grow Even as ChatGPT Referrals Shrink”, we explore this shift and…

In our latest case study, we highlight how an established pet care brand regained lost visibility and revenue on Amazon through a precision built strategy. We executed a tailored approach that combined in-depth keyword research, strategic listing optimization, and Amazon AAP…

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Our EVP, Megan, breaks down why Netflix’s latest move could reshape how brands think about influence. By letting users clip and share their favorite show moments, Netflix is putting storytelling in the hands of its audience. It’s the streaming version of social commerce, where…

We're thrilled to announce that Direct Agents has been named one of Crain's Best Places to Work in NYC for the 8th consecutive year! 🎉 It's an honor to be listed among the top companies that prioritize employee satisfaction, benefits, and inclusive policies. Thank you to our…

Your website isn’t the only thing AI search engines look at. The real game-changers? Wikipedia, industry databases, and authoritative sources that define how your brand is recognized. In our latest article, “From Keywords to Knowledge Graphs: How brands can build authority in…

Traditional SEO can’t keep up with the AI-driven shift in search. Visibility is being redefined, and brands that don’t adapt could disappear from the next generation of discovery. In our latest POV, “The Search Revolution: How AI Optimization is Redefining Digital Discovery in…

We’re excited to share that Megan, our EVP, will be speaking at the Marketing Club of New York (MCNY) for the panel, CTV in Focus: What’s Fueling the Next Wave of Streaming Media! She’ll be exploring the innovation and audience shifts shaping the future of CTV and how marketers…

E-commerce is back at its pandemic peak. The difference is that this time growth is built on choice, not crisis. Our latest DT article, “E-Commerce’s Quiet Comeback: Why the COVID Peak Actually Matters Now”, explores how consumer choice and experience are reshaping e-commerce’s…

📢 Amazon and Netflix just announced a major partnership starting Q4 2025, where Netflix’s ad-supported inventory will be available through Amazon DSP. In our latest POV, “CTV Turning Point: How the Amazon & Netflix Deal Could Redefine CTV Advertising ”, we talk about how this…

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🎙Tune in to the latest episode of Rising as we spotlight the next generation of talent with Ada Stout, a summer marketing intern at Prophet. Ada shares the lessons learned through hands-on experience, the realities of today’s job hunt, and how Gen Z is shaping the future of…

Our team is heading to Advertising Week in NYC! We’re looking forward to diving into the latest shifts shaping the advertising landscape and connecting with marketers across the industry. 🏙 We’d love to connect and share how our team can support your brand’s growth. Tap the…

Our EVP, Megan, breaks down how Meta and LinkedIn are reshaping brand marketing. B2B brands, once rooted in LinkedIn, are finding success on Instagram and Facebook with consumer style creative. Meanwhile, B2C brands are establishing a presence on LinkedIn. The lines between…

Automation is the new normal, but efficiency alone isn’t enough. Creativity is what makes brands unforgettable. Our latest DT article, "The Human Touch: Why Creativity Still Wins in an Automated World, shows how to strike the balance" ⚡️ Automation = predictable, but risks…

Reddit isn’t just another platform, it is where decisions are being made. With 110M+ daily active users, it’s become a key step in the buyer journey. Lower CPCs, higher intent audiences, stronger trust, and top Google rankings make it a powerful space for marketers to build…

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As AI-driven platforms reshape how people discover brands, staying competitive means having AI Search Optimization strategies that win. Our team helps brands future proof their visibility with tailored services, covering everything from audits to implementation and ongoing…

Happy Labor Day! 🎉 We’re so proud of the dedication, creativity, and hard work our team brings every day. Thank you for the passion and commitment that drives us forward.

Reddit is becoming the first stop in the consumer journey. In our latest article, "Reddit First: How Communities Now Define the Consumer Journey", we explore how brands could use this shift to earn trust and drive growth. 🔍 2 in 3 U.S. consumers use Reddit as a search engine…

In our latest case study, we highlight how a global personal care brand unlocked a 418% ROAS increase by rethinking its Amazon advertising strategy. We created tailored product campaigns , refined performance through real time bid adjustments, and maximized Amazon’s native…

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