We create technical marketing content designed to reach software developers. Join the newsletter for tips on dev marketing 👉 https://t.co/GQwijihS8udraft.dev Chicago, ILJoined September 2017
When planning your demand generation budget, consider these common pricing structures:
•Pay per lead = fixed cost per lead
•Pay per project = fee per campaign or deliverable
•Retainer = monthly flat rate
The right structure depends on your ROI goals: draft.dev/learn/b2b-dema…
Finding writers with technical expertise like Kubernetes is tough—unless you know where to look.
Loft Labs partnered with draft.dev/?utm_campaign=…, growing blog traffic 4x and securing #1-4 Google rankings.
Learn more: draft.dev/case-studies/l…
Tom Williams (Partner at Catchy) and Ryan Paul Gibson (Founder of Content Lift) shared insights on marketing to diverse technical personas in our webinar "Diverse Audiences in Technical Marketing".
Webinar recap: draft.dev/learn/diverse-…
Developers rely on roundups and comparisons when evaluating tech solutions. At draft.dev/?utm_campaign=…, we create authoritative content that helps decision-makers:
• Save time
• Understand key differences
• Make confident decisions
Learn more: draft.dev/content-types?…
Understanding where developers find content is critical for any organic distribution strategy. Adam Gordon Bell and Richard Rodger shared their experiences in our webinar: Developer Content That Spreads Organically - draft.dev/learn/creating…
Selecting the right B2B demand generation service requires careful evaluation of industry expertise, lead quality standards, and transparent pricing models.
See our full article on B2B Demand Generation - draft.dev/learn/b2b-dema…
Marketers often fail to connect with technical audiences by projecting their own experiences and creating static personas that fail to evolve.
This webinar explores common pitfalls and better ways to understand and connect with technical buyers: draft.dev/learn/diverse-…
Video tutorials are essential for developer education, but consistency is tough. At draft.dev/?utm_campaign=…, we combine:
• Expert devs who understand complex topics
• Professional production standards
• Consistent style & formatting
Learn more: draft.dev/video-tutorial…
The demand for #DeveloperRelations professionals is growing fast. 📈 With competitive salaries and great benefits, why not explore the #DevRelJobs available to you?
Sign up on devrelcareers.com/?utm_campaign=… to get the latest jobs delivered to your inbox!
Stop hoping for leads—start generating them predictably with expert help. draft.dev/?utm_campaign=… builds lead gen engines that convert traffic into MQLs/SQLs. Our system includes:
Strategic content
Expert copywriting
Data analysis
Learn more: draft.dev/capture-leads?…
Collecting surveys is one of the best ways to gauge how and why customers are interested in your product. They're also a great way to identify your strongest advocates and highlight their happiness.
We've collected our favorite #surveytools here 👇
draft.dev/learn/survey-t…
Turn your technical content into a growth engine with expert help.
draft.dev/?utm_campaign=…’s strategists create content programs that drive awareness & leads. Our approach:
• High-ROI formats
• Builds trust with devs
• Frees your team
Learn more: draft.dev/drive-awarenes…
Most startups don't have the time or money to worry much about their #branding. That said, a company with a distinct and creative logo will always look more reputable than one without.
Get started with some of our favorite logo creation and #designtools:
draft.dev/learn/logo-cre…
Want to build credibility with developers? It starts with authentic content. draft.dev/?utm_campaign=… creates written & video content by devs, for devs. We:
Evaluate your product
Create resonant content
Deliver high-quality thought leadership
Learn more: draft.dev/build-trust?ut…
As a developer, practicing a few key disciplines goes a long way toward building a successful career. 👨💻 Staying up with the latest coding trends is definitely one of them.
And that’s where development blogs come in handy.
Check out our top list here:
draft.dev/learn/software…
Free your marketing team from creating technical content.
draft.dev/?utm_campaign=… builds lead gen engines that drive results. We provide:
• Blogs, eBooks, & tutorials
• Dedicated strategists
• Content that converts traffic to MQLs/SQLs
Learn more: draft.dev/for-marketers?…
2K Followers 641 FollowingCareer opportunities for Developer Relations and Marketing professionals 🥑
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Always ask "Why"
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Now: COO @podconsultant
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Investing at https://t.co/GA31I8hQWL
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Organiser of https://t.co/k7cPSfcrjW 🎤
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Transmedia storyteller, published digital writer. I believe in mankind as the storytelling animal.
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Everything you need to know about ZK https://t.co/8gbOIq60GW | Habit dev books: https://t.co/bfOCkguXqg
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