Luca @dropoffaudit

Joined September 2026

Tweets

5
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2
Following

24
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13

Luca @dropoffaudit

5 days ago

When Google answered every search in AI Mode, clicks to outside websites fell by 18.8 percentage points (randomized field experiment, preprint, 2026). So being named in the answer matters more. What that means for a clinic: dropoffaudit.me/articles/ai-mo…

Luca @dropoffaudit

a week ago

You've seen the stat: products with five reviews are 270% more likely to be bought. I traced it. One online retailer of high end gifts, in a 2017 report co-produced with a company whose business is displaying reviews. What the stronger studies found: dropoffaudit.me/articles/revie…

Luca @dropoffaudit

3 weeks ago

You may have read that one typo can cut online sales in half. I looked for the study behind that number. The source is a 2011 BBC News article about a single website. What a randomized experiment measured instead, and a study that found less: dropoffaudit.me/articles/typos…

Luca @dropoffaudit

a month ago

@Joi2James dropoffaudit.me

Luca @dropoffaudit

a month ago

@founderclub2 dropoffaudit.me

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