What is (Made for Advertising) MFA and why should advertisers care?
- It’s sites that you know to bounce from
- It’s sites that slow your browser even when not the active tab
- It’s sites you add to you block lists
As an advertiser, you should care, b/c everyone hates these😠🚫
Curious about the history of AI or want to challenge your notions about AI? Listen to this!
Geoffrey Hinton gave a great interview to 'On The Media' recently.
Starts at 16:55, ends at 25:08 Link to interview: wnycstudios.org/podcasts/otm/e…
Last week, I attended the graduation dinner for the #UniversityofTexas MA Economics program's class of 2023.
It was great to catch up with students, talk shop and hear from them as they begin their journeys.
Congrats, UT #MAEconomics Class of 2023!
#UTGrad#Classof2023
BREAKING: We're pulling back the curtain on "rewarded traffic," and showing you how it's actually delivered. Big publishers have been using this inorganic traffic to fulfill direct campaigns for years.
deepsee.io/blog/rewarded-…
9.8% of programmatic display & video ad budgets in the US are being wasted on 'Made For Advertising' inventory. Let that sink in.
Full report by @ebiquityglobal will be released tomorrow.
Thanks @Ryanbarwick at @MarketingBrew for reporting on this.
marketingbrew.com/stories/2022/0…
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