Étienne Garbugli @egarbugli
Author of Lean B2B 📘, Solving Product 📕 & Find Your Market 📒 I Help Software Companies Reignite Growth & Accelerate. 🔥 leanb2b.co/pmf Padova, Italy Joined September 2008-
Tweets15K
-
Followers14K
-
Following11K
-
Likes8K
Amazing work @egarbugli! We're delighted to inform you that "Lean B2B" made it to our list of best B2B Marketing books of all time! bookauthority.org/books/best-b2b…
Lean B2B by Étienne Garbugli is on sale on Leanpub! Its suggested price is $29.99; get it for $13.99 with this coupon: leanpub.com/sh/LH4eLW6C @egarbugli #Lean #InnovationManagement #ProductManagement #Startups #Sales #AgileEnterprise #Agile #BusinessAndManagement
So important to remember in the days of AI slop and people LARPing as founders. The game hasn’t changed. H/t @egarbugli
Welcome to the Journey, Lean B2B's New Newsletter linkedin.com/pulse/welcome-…
just fyi, if you return to work today, the "circle back in the new year" window doesn't actually open until NEXT week, kiddos.
pursuing more than one go-to-market at a time pre-product/market fit is one of the biggest mistakes startups make nailing ONE go-to-market is hard enough unlocking product/market fit is a process of elimination (one at a time) not a hedge (mutli-plays at once) it's one of the…
I've been reading @wes_bush’s Product-Led Playbook this week—lots of great tips for founders. Key takeaway: find the market you can dominate as the obvious choice. Don’t get stuck in the "Commodity zone". It's worth a read! Check it out here: productled.com
One thing that sets AI apart from previous platform shifts, like mobile or cloud, is that it’s a wide open space for new UX paradigms. In AI, we have endless new problems that are being solved with no historical analog, leading to entirely new ways of interacting with software.
Find Your Market by Étienne Garbugli is on sale on Leanpub! Its suggested price is $24.99; get it for $14.99 with this coupon: leanpub.com/sh/y7Wch9kQ @egarbugli #ProductManagement #BusinessAnalysis #Startups #InnovationManagement
What are some of your favorite business podcasts?
"Every laugh line, every scar, is a badge I wear to show I've been present, the inner rings of my personal tree trunk that I display proudly for all to see. Nowadays, I don't want a "perfect" face and body; I want to wear the life I've lived." Pat Benatar
The way you become right, Is by assuming you’re not right, and exploring. The more you assume you’re not right about anything, the more you can grow to be right about everything.
@egarbugli @zapier @nocodeops @hypepotamus @MaijaEhlinger Thanks so much! You and you’re book helped get us here :) 🙏🙏🙏
Must-Read Books for B2B Founders: The Top 5 (Plus a Bonus): 1. Lean B2B by @egarbugli : Finding and validating the right idea 2. The Mom Test by @robfitz : Talking to customers 3. Content Inc by @JoePulizzi: Building an audience 4. Founding Sales @Kazanjy: Early, founder-led…
A bad entrepreneurial environment causes brain drain of your most skilled people because they will go elsewhere to start new companies (and get rich) Some of those new companies will become very big Those big companies could have made up a large % of your economy in 10-20 years…
A bad entrepreneurial environment causes brain drain of your most skilled people because they will go elsewhere to start new companies (and get rich) Some of those new companies will become very big Those big companies could have made up a large % of your economy in 10-20 years…
no founder wants to hear this, but … you are (and will be) the best at sales at your startup - visionary/inspiring - subject matter expert - least sales-y - top of chain - will (likely) be most attentive - will be there longer than anyone else stop saying your bad at sales,…
I’ll pay you $5k if you refer me an A+ Head of Growth for @EquipFoods — know anyone? Some quick stats: 🚀 Mid 8-figures in revenue, bootstrapped, and highly profitable (no VC BS) ✌️Lean 3 FTE team at the moment (no micromanaging or endless meetings) ❗️Only currently focusing on…
📚✨ Los invitamos a la presentación de "Lean B2B" en #UNCInnova! Autor: @egarbugli Traductor: @andrescolombo Invitado: @JairoTrad ,CEO y cofundador de Kilimo 📅 Miércoles 05/06, 15 h 📍 Secretaría de Innovación y Vinculación Tecnológica de la UNC ¡No faltes! 🚀

Arvid Kahl @arvidkahl
178K Followers 18K Following Building https://t.co/od97B0HVrk and https://t.co/666FnyVVE0 in Public. Raising all the boats with kindness. 🎙️ https://t.co/6w69DZmi8H · ✍️ https://t.co/lpnor5rsTW
George from 🕹prodm... @nurijanian
30K Followers 2K Following I help you think like elite product leaders every day • 120+ AI mega-prompts that skip years of learning • See what's inside ↓
JustAnotherPM | Sid @JustAnotherPM
26K Followers 4K Following I build AI products at scale. I share what it takes to be an AI PM. Only practical, real-world advice. No-fluff, no theory.
Dan Kulkov @DanKulkov
39K Followers 280 Following Save time on marketing → https://t.co/TAdLbL8dho 1-1 marketing consultation → https://t.co/5HKDrygP5h
Nnamdi “Enyi” Azo... @SimplyAzodo
14K Followers 2K Following Product Leader| views = mine| FREE product management book: https://t.co/1IWKyP3b6O| I write a weekly career newsletter https://t.co/YUP5PFqUwk
Rachael Pilcher | Cop... @MightyFineCopy_
6K Followers 4K Following B2B SaaS Copywriter | Landing page optimization 🔥 Join the Mighty Freelancer SaaS writers' community - https://t.co/v5WRqHtnEw 🔥
Corey Haines @coreyhainesco
21K Followers 6K Following SaaS Marketing • Cofounder https://t.co/rtQ53wg3b9 • Cofounder https://t.co/pMaDUQegIF • Founder https://t.co/vXpSD0X5F8
Mike Cardona | Automa... @CSMikeCardona
10K Followers 2K Following I help time-strapped experts turn their existing content into a 24/7 sales engine. 7x failure, 2x wins, 1x exit
Majana Havranek @majaverse
2K Followers 384 Following Building products & teams. Head of Product in #AI company. Living crazy #productmanagement life & loving it. Here to share & support. Ex @Omnicom
April Dunford @aprildunford
60K Followers 9K Following Positioning for tech companies. Not active on X - find me on LinkedIn. Newsletter - https://t.co/B3izx2C0hp Podcast - https://t.co/MPmm6CBUWA
Ayush 🙏 @ayushtweetshere
11K Followers 2K Following Father, Husband, Son, Friend Independent Entrepreneur https://t.co/ApZqM4P2NP https://t.co/QRnouw0tkA https://t.co/FHzBnVU3kh https://t.co/vMIzZBipTO
Cj @cjaythecreator
4K Followers 2K Following Designing a logo is like choosing your business's face tattoo - better make sure it’s not giving ‘midlife crisis’ vibes.
Userback @userbackio
205 Followers 276 Following Userback is a leading user feedback platform designed to help software teams collect, manage, and act on feedback with ease. Learn more at https://t.co/dyIN5xEmQS
Oyerinde oyesina @OyerindeOyesina
1K Followers 3K Following Product shaping #DataViz | Com moder-Editorial @dev_careers | Building @Dune_Africa | PM @theinternplace0 | exPM @Winnov8hq | ARCHITECT
HedyEugene @iW0eC80B22290
0 Followers 292 Following Các trò chơi slot trực tuyến, sòng bạc trực tiếp và cá cược thể thao hấp dẫn nhất! Tham gia ngay để mở khóa các ưu đãi độc quyền và phần thưởng VIP.
Beeqer @Beeqer52491
32 Followers 1K Following
Rashdi Chowdhury @c_rashdi
2 Followers 14 Following
RobertRice @RobertRice0
5K Followers 4K Following OMNISCAPE™ Founder // Coined the term "XR" // Invented RWA Virtual Goods: Physical+Digital+Blockchain // Real-World Metaverse // XR Singularity
Poror @Poror228567
40 Followers 1K Following
Glorfa @Glorfa2783623
23 Followers 1K Following
Dillon Lueilwitz @DLueilwitz68291
87 Followers 4K Following
Omar Bahgat @omarbahgatai
474 Followers 87 Following I turn complex ideas into scalable AI products. Focus: GTM, agentic AI, growth systems, 0→1 product strategy.
Rod Mitchell @CXBunited
2K Followers 2K Following
بندر الجهني @98969589ada
30 Followers 1K Following
Ooteudauj @Ooteudauj2064
61 Followers 2K Following
Allie Cummings @allie_cumm33798
28 Followers 2K Following
Aujieirpo @Aujieirpo54310
28 Followers 1K Following
BlockchainSavant @fintechnerdbs
272 Followers 354 Following 'The future belongs to those who prepare for it today.' – Malcolm X.
omkar mane @omkarmane9124
25 Followers 1K Following
rubbyrose @rubbyrose97751
4 Followers 63 Following
TechSupercycle🇺�... @Eareele8093134
41 Followers 2K Following 15-30% Monthly | 2 High-Conviction Stocks.Short-Term Gains: 15-20% in Days/Weeks.DM "JOIN" for WhatsApp Alerts. Live Trade Signals • Market Analysis
Dewea @Dewea74243
41 Followers 1K Following
khroger @khroger1
21 Followers 335 Following
Isam Abdullah Balghar... @IsamAbdullah88
65 Followers 1K Following From quantum whispers to digital rhythms — chasing patterns with physics and code, hoping to leave meaning behind.
Sumon Kabir @sumonkabir_ai
19K Followers 3K Following 120K+ Followers Across All Socials | AI Educator | Making AI & ChatGPT Learning Accessible and Enjoyable with a Personal Touch
Retrieve wallet @Eebirpou60437
15 Followers 595 Following
Reagan Crooks @CrooksReag67196
94 Followers 4K Following
Abbigail Blick @AbbigailBl71781
16 Followers 634 Following
Oxororgu @Oxororgu64248
65 Followers 3K Following
Whaloosu @Whaloosu987
56 Followers 1K Following
Anh Nguyen @1dragon_xyz
1K Followers 477 Following Product Manager turned Product Engineer thanks to the rise of vibe-coding 🤘.
EmmKayy @ManEater005
225 Followers 5K Following
anup bairagi @anupbairag31662
3 Followers 111 Following
Eqoupa @Eqoupa94925
72 Followers 1K Following
Noemi Runolfsson @NRunolfsso62989
52 Followers 969 Following
z19fw6ye @z19fw6ye76434
17 Followers 139 Following Pioneer Wealth: Prof. Matthew’s AI + finance pros boost profits! Free 1st month. AI scans data, experts guide stocks/crypto. Click to join now!
Maybell Powlowski @MaybellP27494
55 Followers 979 Following
Smart CEO @theSmartCEO
2K Followers 2K Following Transforming Smart CEO from a traditional magazine for leaders to something fun, amazing and truly differentiated. Yet to figure out what exactly!
Ivy @Vuibau436
91 Followers 577 Following You only live once, but if you do it right, once is enough.
Purleesaw @Purleesawe6SfN
217 Followers 1K Following
BogdanS @BogdanS93891720
2 Followers 32 Following
Earalheaj @Earalheaj085
88 Followers 2K Following
Elizabeth McCormick, ... @pilotspeaker
85K Followers 93K Following TOP Leadership Expert Motivational Keynote Speaker: Former US ARMY Black Hawk Helicopter Pilot, Certified Virtual Presenter for Sales, Safety or Leader Meetings
Moaweea Saker @Moaweea10
24 Followers 151 Following
Bradford Klocko @BradfordKl16714
35 Followers 542 Following
Sourabh Kaushik @sourabh_K27
2 Followers 56 Following
Jermaine Schultz @JermaineSc9886
13 Followers 528 Following
AdelaBaker @tljjU0a4I0oDx
91 Followers 2K Following
Jason Knight @onejasonknight
29K Followers 62 Following London-based B2B product consultant & coach, excellent podcaster and thinker of random thoughts
Dan Kulkov @DanKulkov
39K Followers 280 Following Save time on marketing → https://t.co/TAdLbL8dho 1-1 marketing consultation → https://t.co/5HKDrygP5h
Nnamdi “Enyi” Azo... @SimplyAzodo
14K Followers 2K Following Product Leader| views = mine| FREE product management book: https://t.co/1IWKyP3b6O| I write a weekly career newsletter https://t.co/YUP5PFqUwk
Rachael Pilcher | Cop... @MightyFineCopy_
6K Followers 4K Following B2B SaaS Copywriter | Landing page optimization 🔥 Join the Mighty Freelancer SaaS writers' community - https://t.co/v5WRqHtnEw 🔥
Corey Haines @coreyhainesco
21K Followers 6K Following SaaS Marketing • Cofounder https://t.co/rtQ53wg3b9 • Cofounder https://t.co/pMaDUQegIF • Founder https://t.co/vXpSD0X5F8
Mike Cardona | Automa... @CSMikeCardona
10K Followers 2K Following I help time-strapped experts turn their existing content into a 24/7 sales engine. 7x failure, 2x wins, 1x exit
Majana Havranek @majaverse
2K Followers 384 Following Building products & teams. Head of Product in #AI company. Living crazy #productmanagement life & loving it. Here to share & support. Ex @Omnicom
April Dunford @aprildunford
60K Followers 9K Following Positioning for tech companies. Not active on X - find me on LinkedIn. Newsletter - https://t.co/B3izx2C0hp Podcast - https://t.co/MPmm6CBUWA
Ayush 🙏 @ayushtweetshere
11K Followers 2K Following Father, Husband, Son, Friend Independent Entrepreneur https://t.co/ApZqM4P2NP https://t.co/QRnouw0tkA https://t.co/FHzBnVU3kh https://t.co/vMIzZBipTO
Oyerinde oyesina @OyerindeOyesina
1K Followers 3K Following Product shaping #DataViz | Com moder-Editorial @dev_careers | Building @Dune_Africa | PM @theinternplace0 | exPM @Winnov8hq | ARCHITECT
Rod Mitchell @CXBunited
2K Followers 2K Following
Omar Bahgat @omarbahgatai
474 Followers 87 Following I turn complex ideas into scalable AI products. Focus: GTM, agentic AI, growth systems, 0→1 product strategy.
Abu @turabasim
4K Followers 659 Following ⋆ Product Designer ⁕ Startup Builder ⋆ building Podpress - podcasts → inbox in minutes
Anh Nguyen @1dragon_xyz
1K Followers 477 Following Product Manager turned Product Engineer thanks to the rise of vibe-coding 🤘.
👻 Bharath Kodancha... @BharathKodancha
70 Followers 274 Following Learning Architect ✒️ & Digital Craftsman 🛠️ | Building the Future of Education 🎓 | Aligning Tech with The UN's Sustainable Goals with TeachTitans ✨
Erbil Yaman @YamanErbil
229 Followers 1K Following Founder & CEO at @TeambleTeam | ODF #6 @beondeck | Ex-@BCG | tweeting about entrepreneurship, future of work, and workplace culture #BuildInPublic
Patrick Kirchhoff @pkirchhoff
589 Followers 5K Following Director of Engineering @AppDynamics / @Cisco , CEO / Co-Founder of @replex_io (acquired by Cisco) interested in FSO, cloud native ecosystem, crypto, traveling
Venkat Vellaichamy @itsvenkys
501 Followers 2K Following Technology . Management . Photography . Travel
Adam Preda @AdamPreda007
211 Followers 1K Following @PaddleHQ. Interested in Technology advancements, SaaS, and Artificial intelligence. often in San Diego and at sporting events
Mia Hadrill @miahadrill
4K Followers 2K Following CEO & Founder @aimagencyltd, a boutique PR firm known for its tenacity and creative problem-solving. Chartered Public Relations Practitioner. IG: mia.hadrill
Anthony Marcotte @anthonymarcotte
25K Followers 2K Following Morning man @BPMSportsRadio + Descripteur sportif 🏒🥊🎾🏁/ Un peu de télé, un peu de presse écrite / Porte-parole @AutodromeGranby .
Sachin ✍🏻 @saching_writes
120 Followers 485 Following Here to tell Stories about People, Product & Design. Prev: Built & Sold Products.
Emaz Badshah @EmazBadshah
110 Followers 515 Following Data-Driven Product Strategist | Helping startup founders design their products without ignoring user-needs | Startup Research, Strategy & Design |
Jeanette @whengoodenough
2K Followers 590 Following 🚀 Early team startups | ⛸ US Figure Skating Competitor + Official | 📰 Featured on front page of @wsj | 🌟 Instagram/Threads @whengoodenough
Tim Rooney @tjrwriting
2K Followers 319 Following
Martin 🏹 @Martinoleary
2K Followers 396 Following irish marketer in dubai fintech. startup insider. i post what actually works vs what looks good in decks. AI, tech, marketing, gcc insights. lfc fan.
Nathan Covey @nathan_covey
12K Followers 2K Following co-founder @useharmony | byu | husband, father, latter-day saint
Phillip Bogdanovich @P_Bogdanovich
263 Followers 364 Following Entrepreneur, Startup Executive, occasional runner, Living in #SF. #Founder, formerly @CipherSkin, currently @oOpenMotionAI. #startuplife
Kevin Trottier @KevinTrottier
1K Followers 264 Following 3x SMB CEO | B2B SaaS & Technology Services | Write about starting and growing businesses | DMs open
Vitaly Gordon @vitalygordon
2K Followers 491 Following Co-founder of @Faros_AI. Formerly of @salesforce #Einstein, @linkedin, and more. Hosting https://t.co/VZV1TvFE6k
Lin Ling @linnyisms
385 Followers 514 Following Co-founder, CEO @HiModus (YC S24). Ex @HashiCorp 6 years to IPO. The greatest risk is to play it safe. I like spreadsheets, Figma, surfing, and 🏀. From🗽.
Alan Neveu @AlanNeveu
873 Followers 286 Following CEO, co-founder @MojoHealthAI. Do-It-Yourself Physical Therapy, powered by AI. 3X SaaS CTO co-founder. 19X Angel investor. 💪🏽🌱🙌🏼
Chetan Rao @chetanmrao92
126 Followers 1K Following Husband, Son & cofounder @ Maverick. I Tweet on Random Things. Lover of all things Startups. Long on KA, Long on IND.
Taylor A Murphy @tayloramurphy
7K Followers 609 Following Founder/CEO @archdotdev @meltanodata | x: Data @GitLab @ConcertGenetics | PhD @VanderbiltU | Paid Data Actor/Influencer | Husband and Dad 👦🏼👦🏼👧🏼
Ahir @CrusherCake
283 Followers 460 Following Building @TailoredTutor to $1 MM ARR by 9/1/25. Ex-poker player and League of Legends coach.
LaTecia Johnson @Lateciarising
2K Followers 2K Following Founder @IngeniusOS & @VisionaryRising a creative studio Scaling influence → impact for brands + creators Building multi-million $ brands + sharing the playbook
Jonathan Gilmore @jbgilmore
352 Followers 1K Following ceo @deepflowai | defining how ai-native teams operate and scale
Mansi Hukmani @mansizzzzle
560 Followers 399 Following dissecting the wellness industrial complex | nyc | bze 🇧🇿
Collin McLelland 🏴... @FracSlap
33K Followers 591 Following I used to roughneck in the oilfield. Now I build startups in the energy industry. MMA/Grappling
Dipaq - Design Ops @dipaqsyqi
415 Followers 225 Following Creative/Design Ops for Fintech - AI - Saas | When in-house can’t keep up, we drop in and ship. | Founder: @syqi_ops | Pod: https://t.co/OntDhg7Wnr
Fede Repetto @fede__repetto
740 Followers 1K Following CEO & Co-Founder of @alkemy__ || MBA @Columbia_Biz || MPP @utditella. 🇦🇷
riccardo donadon @rdonadon
11K Followers 276 Following Founder & CEO https://t.co/tNPrwSaDGN - Presidente Fondazione H for Human - Previously Founder https://t.co/mTmkAeVrko e Mall Italy Lab
Taylor Crane @taykcrane
1K Followers 325 Following Jobs dealer @fractionaljobs Also built: ♣️ https://t.co/gDiGFxq3ey (acquired) ☀️ https://t.co/JL2XmOP7EI
Hugo Hamel @HugoHamelcom
1K Followers 619 Following 🧑💻 Fractional CTO/COO (vanilla PHP/JS) 🧱 Pixel Builder since 2005 🔨 Working on: https://t.co/09GtxIUUzU 🆕 +10 other startups & tools 👇 Click
Gaurav Parmar @_gaurav_parmar
22 Followers 70 Following
Patrick J. Wolf @PatWolf
19K Followers 3K Following 14th Generation American | Business & Policy Strategist | PhD, MBA, Engineer | engagement ≠ endorsements, Social Media Disclaimer & Policy Linked Below | ☧ |
Venelin K. @venelinkochev
2K Followers 1K Following Indie maker 🚀 Building SaaS with Laravel alongside a 9–5 ⏰ | 1 exit 🏆 Bootstrapping 🚀 https://t.co/omlpd1ANV6 🔄 https://t.co/l0xdiaxGxM 🛠️ https://t.co/Q7p3ialLQb
MBV @mbvisti
199 Followers 178 Following all about full-stack web development using Golang check out grafto: https://t.co/iv1quB3tGQ - my starter template for Golang web apps.
Tommy Bertelli @bertelli_tommy
159 Followers 113 Following Tommy | Web3 Enthusiast 🚀 | Co-founder & Investor 🌐 | Crypto/NFT Collector 💎 | Tennis Fanatic 🎾 | DM for Biz Inquiries | Researching the Future 💫