Ellen Richardson @ellenrich

@timmorton85 Sorry! Just checked this after email. That's the problem with going between the two. You can compile and send to Dr. Waters.

#ADPR06 Are we good with how we've posted our definition and tips here? Do we have the total of 10 that we need?

@timmorton85 #ADPR06 I had offered to compile via email, but if you want to do it, that's fine with me! I'll send the definition & my tips.

@Bolus30 #ADPR06 Yes, I'm seeing them. There was some back and forth for clarification so I thought everyone should repost 'final' versions.

#ADPR06 I'm good with your tips too Tim. What do you think of the definition?

@timmorton85 #ADPR06 Sure, I'll use 3 and 4. I guess we can see after everyone else posts if we need the new one I suggested tonight.

#ADPR06 Define upfront what type of return you are measuring, profit, blog links, new customers, etc.

#ADPR06 Research target public's socio technographic profile to find best application to reach them to increase chance of positive ROI.

#ADPR06 Here are the ones I had suggested previously...

#ADPR06 Being responsive to SM comments shows genuine interest in what public has to say, leaves positive impression, & could increase ROI.

#ADPR06 Here's another tip I just came up with and hadn't posted previously...

#ADPR06 It would be good if twitter offered a rating feature for tweets so we could go in and rate our tips as they're posted. Oh well!

#ADPR06 How should we handle the tips? Should everyone just repost their tips then we can give them thumbs up or make any final suggestions?

#ADPR06 If everyone sends me their email address, I'll compile tomorrow and send out via email for review before we turn in on Wed.

#ADPR06 I'll be happy to compile our definition and tips into one document to turn in to Waters for our group.

#ADPR06 Social Media ROI is a formula used to determine the net benefit of a particular social communication strategy. Comments/thoughts/ok?

@timmorton85 #ADPR06 Yes, I think its important to ensure that the time period measured is the same for both SM cost and benefit analysis.

@timmorton85 #ADPR06 Got it, thanks!

#ADPR06 That's really hard to do in 133 characters!

#ADPR06 Just want to remind everybody that our tips need to be clear that they are for increasing ROI, not just how to use SM effectively.