encapsulate.group @encapsulateUK

At Encapsulate, we're all about our doggos. 🐶 With Walt bringing the paw-sitivity in the office, Red being our labradorable dog boss and Belle being Ryan's WFH fur-st mate, they're more than our mascots - they're part of the team! Do you have an office dog or WFH bestie? Sh...

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🎉 Happy 6th Birthday to Us! 🎉 From our humble beginnings at Wayne's kitchen table to groundbreaking campaigns in our Newcastle office - it's been an incredible journey so far! 🚀 We’ve come a long way, and we couldn’t have done it without you. Thank you to our amazing cli...

⚓️ Meet the El Capitán of all things Encapsulate Group, Wayne O'Keefe ⚓️ Wayne steers the good ship Encapsulate with unmatched expertise in digital marketing, and with a fleet of successful websites launched, he’s at the helm ensuring our clients' brands sail smoothly online....

Serving Up Socials on Search Engines 🔍 As SERPs continue to serve social media posts as search results, social SEO will have a huge impact on rankings and visibility. So, how can you make sure search engines index your social media posts? Simple! Check out our latest vid...

Spending hours on social media, but not seeing any results? ⌛ Our team of social media pro's are here to help! From strategic insights to streamline your social media management to tips and tactics to help you cut through the noise, schedule your free social session with us...

Search is changing, so should your strategy #️⃣ Search is EVERYWHERE. Search now spans social platforms, marketplaces, travel portals, video sharing, and even popular entertainment platforms. Although Google won’t be losing out as the favourite mode of search anytime soon, t...

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Interactive Content: How Quizzes, Games, and Polls Make for Engaging Results contentmarketinginstitute.com/articles/inter…

If you're looking for a way to get more eyeballs on your business, then you 'Reel-y' need to take a look at Reels! 🎥 Research has shown that engagement with reels and stories are still on the up, with no sign that our appetite for short-form video content is going to be sati...

#FAQFriday – Alt tags 🏷️ If you're serious about getting your brand noticed on social platforms, then including alt tags on your social media images offers some great benefits for inclusivity and social SEO. Check out our latest video for some top tips on how to supercharg...

🐎 Headlines: The Workhorse of Copywriting 🐎 When it comes to crafting compelling content, the hardest-working part of your copy is the headline. From grabbing the attention of prospective readers in a millisecond to ticking those SEO boxes, there’s ... contentmarketinginstitute.com/articles/creat…

📈 Free SEO Audit 📈 Our free SEO audit gives you a comprehensive analysis of your current SEO performance, along with tactics for enhanced search engine rankings and improved user engagement from the Encapsulate Group's SEO experts. Take the first step towards growing your...

🚀 #FAQFriday: Top SEO Trends for 2024 🚀 Want to make sure your business ranks higher in 2024? We’ve identified 3 SEO trends that you need to know about! From making use of frequently asked questions to leveraging AI content, here’s some specialist SEO insights to keep you ...

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Meet Sam, our in-house Scorsese of search engines and resident film and TV buff! When he's not busy catapulting web pages to the top of Google's VIP list, he's daydreaming about how to get ‘Monkey Tennis’ out of Alan Partridge's head and onto our screens. So, if you’re rea...

🏛️ Be a curator, not an aggregator! 🏛️ Using curated content that resonates with your audience is a tried and tested strategy to keep those social feeds nicely filled and audience engaged, but are you a curator of quality content, or simply an aggreg... contentmarketinginstitute.com/articles/curat…

🛒 Master Your E-Commerce Website with Our Expert Tips! 🛒 In our latest video, we share some essential tips to enhance your online store, increase sales, and improve the overall user experience for E-Commerce websites. 📈 Watch now and contact us for more expert advice on h...

Happy Creativity Day! We couldn’t miss giving a staff shoutout on National Creativity Day, could we? Our wordy whizz Ryan and visual design virtuoso Danni are the dynamic duo behind all things creative here at Encapsulate, crafting compelling content and eye-catching on-br...

Meet Danni – the visual wizard behind the websites here at Encapsulate. When she's not playing with pixels and bringing brands to life digitally, Danni knows some pretty cool facts about graphic design. For example, did you know that Dalí created the Chupa Chups logo? Nah,...

Looking to stay one step ahead with your SEO strategy? Google’s BERT update is BIG news for 2024, so here's a few tips from the Encapsulate SEO specialists on how to ace the algorithm: 🚀 Write content like you’re chatting with a friend. Avoid jargon and keyword stuffing....

Wonderous Wordsmith, Master of the Metaphor, Sultan of Syntax… you get the idea. Meet Ryan, our resident creative copywriter! Not only is Ryan great at crafting engaging and persuasive content for our clients, but he also does a pretty good Scooby Doo impression amongst his ...

It's hard work coming up with engaging and relevant content to feed those hungry social media platforms, but luckily there are more than enough national days to provide some ideas - including International Tea Day tomorrow! For example, if you're a cafe owner, why not create ...